Articles by Jim Pickerell

Stone's Thoughts - Another Perspective

By Jim Pickerell | 2012 Words | Posted 1/7/2002 | Comments
This story looks at some of the issues raised in the Saunders article on Tony Stone (Story 452) and offers some alternative points of view and things to think about.

Modify Your Business

By Jim Pickerell | 1048 Words | Posted 1/3/2002 | Comments
Stock agencies need to examine new business models as an alternative, or add-on line-of-business to the traditional agency model. The one outlined in this story focuses on handling Editing and Research for customers and providing Negotiation, Collection and Payment services for photographers.

January 2002 Selling Stock

By Jim Pickerell | 7622 Words | Posted 1/3/2002 | Comments
This issue of the printed newsletter has stories on Resolutions For 2002, New Business Model, Photographer Payment Problems At Getty, Where's RF Headed?, Getting Images Seen, Corbis Reorganization Of Sygma, Other French Editorial Agencies With Problems, and Effective Keywording.

Resoultions for 2002

By Jim Pickerell | 629 Words | Posted 1/3/2002 | Comments
Now is a good time to start your planning for 2002. This story offers a few resolutions for photographers and stock agents to consider.

Imagestate Acquires International Stock

By Jim Pickerell | 712 Words | Posted 12/18/2001 | Comments
ImageState acquired International Stock Photography Ltd, for cash in October. Reliable sources indicate that International Stock had gross revenue of approximately $2.5 million in 2000, and that the sale price was the equivalent of approximately four months of sales.

Photographer Payment at Getty

By Jim Pickerell | 1776 Words | Posted 12/14/2001 | Comments
Getty Images has been struggling with the integration of the VCG accounting systems into their new Alliant accounting software. Photographer sales statements have been delayed. This story explains what has been happening as Getty works toward solutions.

Random Thoughts 42

By Jim Pickerell | 1221 Words | Posted 12/14/2001 | Comments
This story deals with Financial Problems at Gamma and GlobalPhoto in France, Getty Returns 10 Million Images, New Corbis Stock Market Contract, Conditions of Ad Business Compared to 18 Months Ago, New Zefa Catalog, New Digital Newsgroup and more.

Getting Images Seen

By Jim Pickerell | 1852 Words | Posted 12/12/2001 | Comments
If you are having trouble getting your images where they can be seen by customers this article is for you. It explains why it is happening (it has very little to do with the quality of your pictures) and what you need to do to Get Your Images Seen.

Effective Keywording

By Jim Pickerell | 4054 Words | Posted 12/11/2001 | Comments
What is involved in Effective Keywording? Should you limit the number of words you use, or keyword extensively? How is the best way to get this job done? What is the process? This story answers all these questions and more about keywording.

Corbis Reorganizes Sygma

By Jim Pickerell | 2403 Words | Posted 12/7/2001 | Comments (1)
Corbis has announced its intention to dramatically reposition and reorganize its production and distribution systems at Corbis-Sygma. In Paris 93 out of 191 jobs will be affected. Forty-two French staff photographers are scheduled to lose their positions.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.