Articles by Jim Pickerell

Random Thoughts 41

By Jim Pickerell | 1593 Words | Posted 11/30/2001 | Comments
This edition has shot items on the New SAA, Revised Information on Getty's RF Sales, Grecco Settles With Corbis, Opportunities For Photographers Trying To Produce RF Discs, Corbis vs. Webshots and National Geographic's Promotional Agreement With AOL.

Corbis Improves Online Search

By Jim Pickerell | 769 Words | Posted 11/9/2001 | Comments
Corbis has made dramatic changes in their online search tool that should greatly improve the customer experience and lead to increased sales. The former problems of irrelevant search results and not being able to find contemporary advertising images have now been solved.

Where's RF Headed??

By Jim Pickerell | 2347 Words | Posted 11/9/2001 | Comments
RF marketers were very visible at the recent PhotoPlus and PACA International Conference meetings in New York. This story examines where RF is today, some of the issues facing RF suppliers and some of the opportunities that may now be available to Rights Protected image sellers.

November 2001 Selling Stock

By Jim Pickerell | 5975 Words | Posted 11/1/2001 | Comments
This issue includes stories on: Portal or Print?, Getty 3rd Quarter Results and New Online Site, $135,000 Sale, Jerry Greenberg Wins Copyright Suit Against Geographic, Photononstop, Grill Leaves Comstock, Recession, Copyright Infringement at CCC, Creative Eye and more.

Recession

By Jim Pickerell | 897 Words | Posted 10/30/2001 | Comments
The stock photo industry was in recession even before September 11th. Advertising pages in major magazines were off 9.2% in the first nine months of 2001 compared with the same period in 2000. Advertising spending is not expected to improve before the 3rd Quarter of 2002. Stock photo sales are off as much as 20% at some agencies. This story outline some of the ways the industry is likely to change in the next 18 months.

Getty's Third Quarter Results

By Jim Pickerell | 2110 Words | Posted 10/25/2001 | Comments
Getty's 3rd quarter 2001 revenue was $107.5 million, down 12.4% from the 3rd quarter of 2000. The company expects revenue of between $95 million and $105 million for the 4th quarter of 2001 making gross sales for the year about $454.1 million. At this level the revenue for the year would be down more than 6%.

Portal or Print?

By Jim Pickerell | 1817 Words | Posted 10/19/2001 | Comments
One of the big questions for people trying to sell Rights Protected stock in the United States is what is the best way to promote the work -- a portal, or a print catalog. This story explores that question.

Photononstop

By Jim Pickerell | 578 Words | Posted 10/19/2001 | Comments
Photononstop (formerly Groupe DIAF/SDP), a French company, has partnered with Envision in New York to expand the marketing of their work into North America, and to market worldwide, the work of the photographers represented by Envision. The new American operation will be branded Envision Stock Photography, Inc, and is a Photononstop subsidiary.

New Online Site At Getty

By Jim Pickerell | 712 Words | Posted 10/19/2001 | Comments
Getty Images Inc. has redesigned gettyimages.com, in an effort to increase scalability and efficiency for the company as well as provide significant benefits to online customers worldwide. The company generates nearly half its revenue on the Web, and expects the percentage to increase steadily despite the fact that in recent quarters it has seemed to plateau at just under 50%.

Random Thoughts 40

By Jim Pickerell | 1627 Words | Posted 10/10/2001 | Comments
This story includes short items on: Envision Establishes New Catalog Representation Model, Geographic Loses Greenberg Case, Liaison Pushes to Own All Imagery, Editorial Sales of September 11th in France, Andre Lloyd Promoted, Economic Slowdown Hits Design Community and more.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.