Articles by Jim Pickerell

Sub-Agent Shake Up

By Jim Pickerell | 1111 Words | Posted 6/15/2001 | Comments
Sub-agents that represent major brands are facing difficult decisions and potential loss of the right to represent certain catalogs. This could mean falling revenue for some sub-agents. Primary supplying agents may find it difficult to get their catalogs into the international market.

Stock Industry Statistics

By Jim Pickerell | 3459 Words | Posted 6/15/2001 | Comments
This story provides analysis of the recent PACA and CEPIC surveys of Stock Agencies in the U.S and Europe. I have focused my analysis on market size, and the percentage of sales that are Editorial compared with Commercial. The data provide some surprises.

Tidbits From CEPIC

By Jim Pickerell | 1900 Words | Posted 6/2/2001 | Comments
This story is a report of various information and insights I picked up at the 8th annual CEPIC Congress in Amsterdam. CEPIC is a confederation of picture agency associations in Europe. There were over 400 individuals in attendance representing 238 firms from 37 countries.

Random Thoughts 33

By Jim Pickerell | 1424 Words | Posted 6/2/2001 | Comments
This story contains short items on: The end of Getty's Art.com, GlobalPhoto and StockMedia alliance, Royalty Free Growth and RF in Europe, new online sports agency, Eyewire moves to Seattle, U.S. Photographers Joining PACA, and more.

Index Reduces Photographer Percentage

By Jim Pickerell | 808 Words | Posted 6/2/2001 | Comments
Index Stock Imagery has sent a letter to their photographers asking them to accept a reduced percentage of sales from 50% to 40% of net revenues collected on Rights Protected sales. The article outlines several factors related to this decision. I think most photographers will find it beneficial to sign this agreement and continue their representation by Index.

Index Gets Additional Capital

By Jim Pickerell | 208 Words | Posted 5/10/2001 | Comments
Index Stock Imagery, Inc. has closed the last $4.5 million of its $20 million mezzanine funding round and is on track for reaching profitability by the end of the year according to Bahar Gidwani.

Ramifications of Signing Getty Images' New Contract

By Jim Pickerell | 3002 Words | Posted 5/10/2001 | Comments
An analysis by the lawyer retained by StockArtistsAlliance (SAA) of the new Getty Images photographer contract.

Pictor Responds

By Jim Pickerell | 302 Words | Posted 5/10/2001 | Comments
In response to yesterday's announcement that Pictor International, Inc. had filed Chapter 11 bankruptcy in the U.S., Pictor International, Ltd. has made the following statement.

May 2001 Selling Stock

By Jim Pickerell | 5216 Words | Posted 5/10/2001 | Comments
This issue has stories on 2001 Photographer Profits Survey, Flat Sales At Getty, Dilemma For Getty Photogs., Tony Stone Is Back, Zefa Acquire Benelux, Masterfile, Greenbery Win Court Battle With National Geographic, and more.

Random Thoughts 32

By Jim Pickerell | 1711 Words | Posted 5/9/2001 | Comments
This series of short items covers: Copyright Alert to stop the Hatch-Leahy Ammendment, Getty Shooter seems to have found the key to success, ASMP's Co-op Business Plan, Catalog selling on the web, Objections To Getty's Photographer Contract Grows and CEPIC to Release Industry Statistics.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.