Articles by Jim Pickerell

Masterfile

By Jim Pickerell | 3122 Words | Posted 4/6/2001 | Comments
Many U.S. photographers dissatisfied with their current representation are taking a hard look at what Masterfile has to offer. The company had sales of $16 million in 2000, 55% of which were in the U.S. 20% of the photographers they represent earn roylaties of over $100,000 per year. This story provides an indepth analysis of their operation.

Zefa Acquires Benelux Press

By Jim Pickerell | 483 Words | Posted 3/27/2001 | Comments
visual media international (vmi), which includes the picture agency Zefa Visual Media has acquired the Benelux Group situated in the Netherlands and Belgium. The company has over 200,000 images available online and will be establishing offices in the U.S. in 2002.

Greenberg Wins Against National Geographic

By Jim Pickerell | 809 Words | Posted 3/27/2001 | Comments
The 11th District Court of Appeals reversed a lower court decision and found that National Geographic had infringed Jerry Greenbergs copyright when they produced the ''108 Years of National Geographic on CD-ROM.'' The lower court is ordered to provide injunctive relief for Greenberg. Greenberg's attorney, Norman Davis, said, The appellate ruling ''establishes brand new law that had not existed before. It'll apply to any author who owns the copyright in his work.''

Tasini Heats Up

By Jim Pickerell | 2697 Words | Posted 3/27/2001 | Comments
Two new actions have raised photographer hopes for a favorable Supreme Court opinion on Tasini vs. The New York Times Company. Register of Copyrights, Marybeth Peters has gone on record with a compelling document supporting authors. The 11th Circuit Court of Appeals opinion in Greenberg vs. National Geographic also provides support for the authors position.

Royalty - A Percentage of What?

By Jim Pickerell | 956 Words | Posted 3/27/2001 | Comments
A new type of sub-agent providing technology services is moving to take a share of the gross fee in the internet environment. This fee, that is often hidden, will further reduce the photographer's percentage. Photographers need to push for full disclosure.

Random Thoughts 30

By Jim Pickerell | 1625 Words | Posted 3/17/2001 | Comments
This story has information on French court decision on lost transparencies of Gamma photographer, RF use trends, Laision returning all analog images, ASPP Seminar to identify solutions for finding editorial images, Solus Images and more.

Corbis Subscription Pricing

By Jim Pickerell | 789 Words | Posted 3/17/2001 | Comments
Corbis will introduce subscription pricing for their entire 30,000 image royalty free library. WAM!NET will access to corporations, publishers, advertising agencies and other creative professionals. Customers will pay monthly fee. Annual fee similar to price of a disc. There are no plans to use this type of pricing for RP images in the collection.

March 2001 Selling Stock

By Jim Pickerell | 6356 Words | Posted 3/10/2001 | Comments
This issue has stories on Convergence acquisitions, Moffly Forms Creatas, Getty's Year 2000 Results, Getty's upcoming contract battle with photographers, Random Eye's new cross brand searching, Staff reductions at Corbis, an analysis of the 50/50 split and its place in today's market, and more.

Why Should The Split Be 50/50???

By Jim Pickerell | 4344 Words | Posted 2/24/2001 | Comments
Is there a logical reason for dividing revenues 50/50 in 2001, given the changes in the industry? Is this percentage fair?'' This story looks at the history and draws some conclusions.

Convergence Acquires ICL and Zephyr

By Jim Pickerell | 838 Words | Posted 2/24/2001 | Comments
Convergence has acquired Images Colour Library Ltd., (ICL) a UK based image library for $5.2 million and Zephyr Images for $2.15 million. Sheldon Marshall, former CEO of VCG, is COO of Convergence.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.