Articles by Jim Pickerell

AGE Launches New York Office

By Jim Pickerell | 442 Words | Posted 10/25/2000 | Comments
The Spanish agency AGE Fotostock has been operating a New York office for about eight months. They have distributed two print catalogs and have a searchable web site. They advertise a number of FREE services to customers including: Free scans, Free delivery by courier or messenger, Free research and Free chromes (which the customers get to keep).

Getty Special Collections

By Jim Pickerell | 4 Words | Posted 10/25/2000 | Comments
Getty Images is developing a new marketing strategy called ''Special Collections''. The images will be marketed through the TIB portal and special print catalogs. It is believed the initial collections will include: nature, wildlife, scenics, travel and sports. Getty is acquiring work and offering photographers new contracts, but are unwilling to talk publically about this strategy at this time.

Examining Online Marketing Options

By Jim Pickerell | 2660 Words | Posted 10/25/2000 | Comments
There has been a sudden explosion of on-line options for photographers. At least nine companies will be at Photo+Expo in New York offering new or updated service. This story outlines some of the issues, in addition to percentage and cost, that photographers should get answers to from these service providers.

Speedpix Moves Ahead

By Jim Pickerell | 1038 Words | Posted 10/11/2000 | Comments
Speedpix is launching a marketing campaign to both photographers and clients in the U.S. They have dropped their up-front charge for placing images on their site. Their pricing strategy is also outlined and explained.

Random Thoughts 24

By Jim Pickerell | 1751 Words | Posted 10/11/2000 | Comments
This article includes brief news items on Getty and Corbis. Those interested in TIB and Sygma should read. Also items on why photographers need to search for their images on on-line sites and a list of some of the things needed in the online environment.

Rightspring

By Jim Pickerell | 359 Words | Posted 10/11/2000 | Comments
Peter Howe has combined forces with a technology company in Southern California, and will shortly offer a technology and service platform to stock agencies that will enable them to distribute their content worldwide on the web. Pricing for the service will be available in the near future.

Discount Pricing

By Jim Pickerell | 632 Words | Posted 10/11/2000 | Comments
SuperStock has cancelled their Express Pricing strategy for Rights Protected images that they instituted in January proving that discount prices don't always result in increased sales volume. Meanwhile PhotoSpin has introduced an even lower price model for RF in an attempt to grab market share.

Random Thoughts 23

By Jim Pickerell | 1771 Words | Posted 9/29/2000 | Comments
We have several short items for you including a variety of developments at Getty and Corbis, Exactly!'s plans to launch a service for stock photographers, MIRA's hiring of an editor, developments in the photographer action against the Boston Globe, and the termination of the Professional Photographer's of America's copyright licensing program.

September 2000 Selling Stock

By Jim Pickerell | 9367 Words | Posted 9/10/2000 | Comments
Stories this month include: New developments at Getty and Corbis, Finding Other Marketing Options,Things Needed to Sell Worldwide on the Internet, an analysis of Alamy.com and more.

Random Thoughts 22

By Jim Pickerell | 1613 Words | Posted 9/7/2000 | Comments
News about Getty, DOJ investigation of Corbis, Magnum's rejection of Getty and Corbis, Picture Perfect still not paying, Speedpix eliminates up-front charges, Pictor representing PhotoAlto and PPA licensing organization.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.