Articles by Jim Pickerell

Your Next Career

By Jim Pickerell | 1645 Words | Posted 2/16/2000 | Comments
As methods of communication change and the stock photo industry becomes more controlled by big business and saturated with content it is time for many photographers to begin thinking about a course change for their career. This story outlines some of the reasons why this course change may need to be made soon.

Random Thoughts 15

By Jim Pickerell | 917 Words | Posted 2/10/2000 | Comments
Shorts on Getty Rumors, Todtri and Picture Perfect, New York Times IPO, Happy Photographers at Corbis, Corbis Sub-Agent Strategy and Devaney Stock Photos.

FPG's Online Pricing

By Jim Pickerell | 660 Words | Posted 2/10/2000 | Comments
FPG has upgraded their on-line site and added their iSwoop Royalty Free products to the site. They also have on-line prices and the prices are HIGHER that those in Negotiating Stock Photo Prices, a welcome change from some of the other things that have been happening on the price front.

Cross Media

By Jim Pickerell | 567 Words | Posted 2/10/2000 | Comments
Trend Watch reports that there is increasing demand for creative professionals to create designs that can be used across all media such as web pages, print ads, broadcast, direct mail, billboards, etc. This could result in sales for higher prices, but require much more tracking to be sure you are paid properly.

Getty Reports Excellent Fourth Quarter

By Jim Pickerell | 830 Words | Posted 2/10/2000 | Comments
Getty reports $79.9 million in sales for the 4th quarter of 1999, up significantly from the 3rd quarter. E-commerce sales are up in real terms, but about level as a percentage of total sales. Rumors about VCG acquisition.

Getty Disconnect

By Jim Pickerell | 2089 Words | Posted 1/26/2000 | Comments
Getty is telling the investment community one thing and their photographers something else. This story looks at what TSI photographers were told at a New York meeting on Jan. 21st, and how it fits with what Getty is telling investors.

Gentieu Sues TSI

By Jim Pickerell | 536 Words | Posted 1/26/2000 | Comments
Internationally recognized baby photographer Penny Gentieu has sued TSI for copyright infringement and non-payment of monies owed. She alleges that TSI is not pursuing third party infringers and allows images to be used long beyond their license term.

January 2000 Selling Stock

By Jim Pickerell | 4569 Words | Posted 1/10/2000 | Comments
Stories this month include: SuperStock's launch of Express Pricing, an analysis of RF sellers, what Getty is telling Investors, what foreign agencies are looking for, and problems photographers are having shooting scenics in Santa Barbara.

Wolfe gets Getty Stock For Photo Rights

By Jim Pickerell | 260 Words | Posted 1/7/2000 | Comments
On December 15, 1999 Art Wolfe sold 7,587 shares of Getty Images stock he received in ''Payment for Photo Rights'' a year earlier. When acquired the shares were valued at approximately $100,000. He sold them for $312,000.

Superstock Launches Express pricing

By Jim Pickerell | 2212 Words | Posted 1/7/2000 | Comments
In an effort to make the process of purchasing stock more hassle-free for the buyer SuperStock has instituted Express Pricing. A simplified list of 18 prices are expected to cover 80% of SuperStock's sales.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.