Articles by Jim Pickerell

Getty Expands to Consumer Market

By Jim Pickerell | 593 Words | Posted 5/12/1999 | Comments
Getty Images acquired Art.com a leading provider of framed and unframed art sold to the consumer market. Total acquisition cost could be $202 million.

PACA - ASMP Talks

By Jim Pickerell | 647 Words | Posted 5/12/1999 | Comments
PACA outlines their position after an unsatisfactory meeting with ASMP to try to imporve the overall relationships between the two organizations.

May 1999 Selling Stock

By Jim Pickerell | 6617 Words | Posted 5/10/1999 | Comments
With this file you can print out the entire May 1999 issue of SELLING STOCK which includes: the results of the photographer survey, Direct Sales Online, Methods to protect your rights by Robert Cavallo, Other Legal Updates, new develpment at Getty and TSI, and more.

Image Building with Agency Catalogs

By Jim Pickerell | 651 Words | Posted 5/6/1999 | Comments
There is an increasing trend for some stock agencies to produce print catalogs designed as ''Image Builders'' rather than to sell specific images. We examine the implications of this type of marketing for the photographers who participate and suggest steps photographers can take.

Pricing Strategies at TSI

By Jim Pickerell | 607 Words | Posted 5/6/1999 | Comments
TSI's price schedules for brochures, postcards and external newsletters show low rates for larger than 1/4 page uses and may be indicative of pricing trends as some agencies try to compete with Royalty Free.

Growing E-Commerce Sales at Getty

By Jim Pickerell | 418 Words | Posted 5/5/1999 | Comments
Getty Images reports overall sales of $52.2 million for the first quarter. This was up slightly from $50.1 million in the 4th quarter of 1998. The e-commerce portion is also growing.

Random Thoughts 6

By Jim Pickerell | 1919 Words | Posted 4/21/1999 | Comments
This article includes: Tasini Update, London Times Justifies Stealing, People on the Move, Getting an image chosen for a Stock Agency Ad can be a Bummer, New TSI Developments and the Size of the Creative Market.

Protecting Your Rights

By Jim Pickerell | 620 Words | Posted 4/21/1999 | Comments
Lawyer Robert Cavallo outlines a number of contractual issues that photographers and agents should consider when licensing work in the electronic environment.

Arriba Vista

By Jim Pickerell | 5188 Words | Posted 4/13/1999 | Comments
Arriba Vista has developed a technique for indexing individual images on the web that could be a breakthrough for photographers trying to get their images seen. There are also risks. The technology is still in its infantcy, but it may have a dramatic long term effect on agency/photographer relationships.

1999 Stock Photographers Profits Survey -Resu

By Jim Pickerell | 2621 Words | Posted 4/5/1999 | Comments
The results of the 1999 Profits Survey circulated in January are now complete. This gives the most comprehensive information on stock photographer income and expenses ever published.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.