Articles by Jim Pickerell

PPA Digital Conference

By Jim Pickerell | 69 Words | Posted 11/13/1996 | Comments
Announcement of a Digital Imaging Conference in Las Vegas sponsored by the Professional Photographers of America.

International Market

By Jim Pickerell | 329 Words | Posted 11/13/1996 | Comments
Insights from foreign stock agents who attended and spoke at Viscomm '95.

ASJA News

By Jim Pickerell | 1368 Words | Posted 10/22/1996 | Comments
The American Society of Journalists and Authors reports that more publishers are complying with freelance writer's demands to be paid for electronic usages.

Getty Communications

By Jim Pickerell | 1223 Words | Posted 10/3/1996 | Comments
In July Getty Communications, the parent of Tony Stone Images, made a public offering of 5,000,000 ADS shares which represent 10,000,000 Class A ordinary shares.

Improved Water Marking

By Jim Pickerell | 3329 Words | Posted 10/2/1996 | Comments
Imagemarc technology provides a method of identifying and tracking images without compromising their visual quality.

What Film Size

By Jim Pickerell | 418 Words | Posted 10/2/1996 | Comments
What size film should you use when shooting stock?

Resnick's Web Use Rates

By Jim Pickerell | 776 Words | Posted 10/2/1996 | Comments
Seth Resnick provides a rate structure and a strategy for pricing uses on the web.

Index Stock

By Jim Pickerell | 299 Words | Posted 10/2/1996 | Comments
Index Stock has filed with the SEC for permission to sell 1,000,000 shares of common stock on the NASDAQ exchange.

Public Ownership

By Jim Pickerell | 1053 Words | Posted 10/2/1996 | Comments
How public ownership affects the photographer.

Graphic Design:USA Survey

By Jim Pickerell | 548 Words | Posted 10/2/1996 | Comments
Graphic Design:USA reports that 82% of their readers (graphic designers) use stock photography.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.