Articles by Jim Pickerell

Netherlands Judge Redefines Creativity And Copyright

By Jim Pickerell | 1779 Words | Posted 12/1/2017 | Comments
A judge published a verdict on November 28, 2017 in the District Court of North Hoilland that could dramatically change the meaning of copyright in the Netherlands, if it is upheld. Masterfile and Mediapro, its representative in the Netherlands, had brought a case against a website operator who had used a Masterfile distributed photo of a “clear close-up of a temperature gauge of a car.” The photo was used without permission and no payment was made by the website operator to Masterfile

Entertainment Shooters Find They Don’t Need Stock Agencies

By Jim Pickerell | 636 Words | Posted 11/30/2017 | Comments
Given the low prices, royalty cuts and delayed payments, experienced entertainment shooter are finding they no longer need stock agencies – particularly microstock agencies. When a photographer shoots red carpet or other entertainment events all sales pretty much come the next morning, or not at all. Red carpet event photos have a VERY SHORT shelf life. The trick is getting your photos on the editor’s desk the next morning.

Tired Of Low Prices? Here’s A Possible Solution

By Jim Pickerell | 1068 Words | Posted 11/29/2017 | Comments (1)
Tired of low stock photo prices? Maybe you ought to license your images to customers direct. More and more customers are finding the images they need by searching Google. Sometimes the image may be one of yours that is represented by an agency. You may be able to get these searchers to come directly to you.

Can Customers Find You?

By Jim Pickerell | 1558 Words | Posted 11/28/2017 | Comments
When potential customers see one of your images they would like to use can they find you or your representative. More and more image users are finding the images they would like to use by searching Google or Bing. They also stumble on images that would be perfect for their next project while searching Facebook, Pinterest, Twitter and other social media sites.

RF, RM And Model Releases

By Jim Pickerell | 996 Words | Posted 11/27/2017 | Comments
“Must all Royalty Free photos be model released?” This question came from a stock agent who is considering converting his collection from RM to RF. The answer is NO. An increasing number of images are being offered under a Royalty Free License for Editorial Use Only. What the Editorial Use Only means is that “we don’t have a model release for this image,” and thus it can not be used for commercial purposes.

Is Drone Photography In Your Future?

By Jim Pickerell | 421 Words | Posted 11/22/2017 | Comments
Stock photographers operating drones may want to take a look at Skytango, a startup agency that specializes in supplying drone footage. Not only will Skytango license stock clip, but it will help those who need custom footage, that can only be shot from above. The company will help customers locate drone operators who have the equipment and skills needed for their jobs.

TT News Acquires IBL

By Jim Pickerell | 296 Words | Posted 11/21/2017 | Comments
The TT News Agency in Sweden has acquired IBL. Since its inception in the 1960s IBL has enjoyed a solid market position, in Sweden as well as internationally. Daily newspapers, weekly press, magazines and book publishers are the company’s main clients.

Adobe: Visual Trends For 2018

By Jim Pickerell | 153 Words | Posted 11/21/2017 | Comments
Adobe has identified six visual design trends for 2018. They are: Silence and Solitude; The fluid self; Multilocalism; Creative Reality; History and Memory and Touch and Tactility. In each of these areas they have created a gallery of Adobe Stock Photos that illustrate the concepts.

Explaining The Copyright Small Claims Bill

By Jim Pickerell | 54 Words | Posted 11/21/2017 | Comments
There have been many articles published about how the Copyright Small Claims Bill, H.R. 3945,  entitled, the “Copyright Alternative in Small-Claims Enforcement Act of 2017” (the “CASE Act”) will benefit image creators. Here is a link to an excellent article that may make it easier for photographers to understand exactly how the Act will benefit them.

Is Shutterstock Benefiting Editorial Photographers?

By Jim Pickerell | 720 Words | Posted 11/20/2017 | Comments
The market for editorial stock photos is quite different from the commercial market. Shutterstock may be having a difficult time adapting. In January 2015 Shutterstock purchased Rex Features for $33 million. At the time it was believed that Rex’s gross 2014 revenue was about $7 million.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.