Articles by Jim Pickerell

Shutterstock Finds Way To Better Protect Its Watermarks

By Jim Pickerell | 275 Words | Posted 8/30/2017 | Comments
A couple weeks ago we reported that Google researchers had found a way to remove the watermarks used by most stock photographer and stock photography sites. To protect their watermarks Shutterstock engineers have designed a “watermark randomizer” that adds subtle inconsistencies to its marks, ensuring each one is a little different and making them difficult for Google to remove.

Watermarks On Photos: Easily Removed

By Jim Pickerell | 250 Words | Posted 8/18/2017 | Comments
Researchers at Google have found a vulnerability in the way watermarks are used by stock imagery sites like Adobe Stock that makes it possible to remove the opaque stamp used to protect copyright.

Illustration Segment Of Stock Image Industry

By Jim Pickerell | 891 Words | Posted 8/16/2017 | Comments
A readers recently asked what I believe the illustration segment of the stock photo industry is worth. A very good question. Since, I've spent most of my career as a photographer, I tend to think of the stock image business in terms of photography, but the reader is right that a huge percentage of the business involves the licensing of graphics and illustrations, not photos. Let me see if I can break it down.

Demand For Assistance In Pursuing Copyright Abuse Increases

By Jim Pickerell | 504 Words | Posted 8/16/2017 | Comments
Increasingly, image creators are turning to online service providers to provide assistance and support in pursuing copyright abuse. Copytrack is seeing rising customer demand in both Japan and the U.S. Marcus Schmitt, Copytrack CEO, attributes the heightened demand to the Berlin-based portal’s strong international involvement in Asian and US congresses, and associations, such as Japan Professional Photographer Society and the Digital Media Licensing Association in New York.

Where Is Offset Headed?

By Jim Pickerell | 854 Words | Posted 8/15/2017 | Comments
Nobody seems quite sure what the future of Offset might be. Keren Sacks, the god-mother of Offset, left (or was let go, no one seems quite sure) last December and is now working as a “Visual Content + Strategy Consultant.”

Workbook To Sponsor Visual Connections Expo 2017

By Jim Pickerell | 265 Words | Posted 8/15/2017 | Comments
Workbook, the leading marketing resource for commercial photographers and illustrators, will again be a sponsor of this year’s Visual Connections Image Expo at the New Yorker hotel in New York on October 25.

Discounts: Do They Generate Enough Revenue?

By Jim Pickerell | 705 Words | Posted 8/10/2017 | Comments (2)
A reader has pointed out that Image Source is offering its customers using the promo code AUG50 a 50% discount on any image purchased during the month. Cavan Images is also offering a 25% discount all month if customers use the discount code CAVAN25. Will temporary discounts bring in more customers and result in more sales overall?

Legal Portraits

By Jim Pickerell | 199 Words | Posted 8/9/2017 | Comments
Stock photographers looking for a way to make some extra money might want to take a look at this article from the National Law Review. The Law Review argues that law firms need to consistently update their attorney portraits on their websites because “prospective clients may use them to form a first impression” of the law firm.

Time Inc. Looks To Save $400 Million: Staff Could Be On The Chopping Block

By Jim Pickerell | 180 Words | Posted 8/9/2017 | Comments
Time Inc. unveiled plans for a “strategic transformation” that will yield more than $400 million in savings over the next few years. In the last quarterly earnings report total revenues fell 10% year to year while operating income fell from $50 million to a loss of $38 million.

Pursuing Copyright Infringement

By Jim Pickerell | 174 Words | Posted 8/9/2017 | Comments
Photographers living in the New York Metro Area who have evidence of a copyright infringement of their work may want to check out this opportunity for free legal assistance in pursuing their case.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.