Articles by Jim Pickerell

What To Charge For Photo Assignments

By Jim Pickerell | 1400 Words | Posted 8/7/2017 | Comments (1)
A woman who earned some decent money as a photographer back in the 1990’s called me recently asking for pricing advice. She was trying to help a young neighbor (just out of high school) understand what he should charge for his photography. This boy loves photography and wants to make it a career. His parents have bought him a lot of good equipment, but his mother is tired of spending money with no prospects of a return on that investment. She wants him to start earning some money from some of the pictures he takes. Here's my advice.

Shutterstock’s Vision Of Market Size

By Jim Pickerell | 824 Words | Posted 8/3/2017 | Comments
On the Shutterstock conference call yesterday CEO and Founder Jon Oringer and CFO Steven Berns made some statements about stock photo market size, and growth potential, that need to be examined. When discussing the Editorial market Oringer said, “Today, we believe our editorial business represents less than 1% of what we estimate is a more than $1 billion market opportunity.”

Shutterstock Q2 2017 Financial Results

By Jim Pickerell | 1013 Words | Posted 8/2/2017 | Comments
Shutterstock has reported Q2 2017 revenue of $134.0 million. This revenue was up 8% from Q2 2016, and up $3.8 million from Q1 2017. Revenue per download increased 9% from $2.81 in Q2 2016 to $3.05. Revenue per download in Q1 2017 was $2.96. At the end of the quarter there were 144.7 million images in Shuttrstock’s collection and 7.6 million video clips. This was up from 132 million images at the end of Q1 2017 and from 92.1 million a year earlier at the end of Q2 2016.

Undiscovered Images At Adobe Stock

By Jim Pickerell | 1033 Words | Posted 8/1/2017 | Comments (1)
Adobe Stock offers customers a very useful search feature that Shutterstock, Getty Images and iStock have chosen to ignore. Adobe lets customers search for “Undiscovered” images. We assume that means image that have never been used, although Adobe doesn’t make that entirely clear.

MonkeyBusinessImages

By Jim Pickerell | 778 Words | Posted 7/28/2017 | Comments
Kathy Yeulet owns and operates MonkeyBusinessImages, which she started in 2006 and is one of the most successful microstock production companies . Previous to that she owned and operated Banana Stock, a company that produced and licensed stock images at traditional royalty free prices. With near perfect timing she sold that company in 2004 when the traditional royalty free prices were near their peak. Two years later decided to start producing images for the relatively new microstock market.

Thoughts On Ways To Improve Search

By Jim Pickerell | 1029 Words | Posted 7/27/2017 | Comments
As image databases become larger and larger it becomes more and more difficult for customers to quickly find the “right image” for their projects. Increasingly, customers are frustrated by this problem. They want more choice, but they don’t want it to take them longer to find an image they can use.

Global Advertising Forecasts

By Jim Pickerell | 786 Words | Posted 7/27/2017 | Comments
In reviewing the latest reports from Magna, eMarketer, PriceWaterhouseCoopers and ZenithOptimedia it appears that the global advertising market is expected to generate about $504 billion in 2017, up 3.7% from 2016. The growth in 2016 was +5.9%, but the Olympics and U.S. Elections contributed a lot to that growth. Global advertising growth is expected to re-accelerate to +4.5% in 2018 with the return of even-year events (Football World Cup in Russia, Mid-Term U.S. elections, Winter Olympics in South Korea.)

Legal Tips For Part Time Photographers

By Jim Pickerell | 785 Words | Posted 7/25/2017 | Comments
There is increased demand for real, authentic photos, not set up shots using professional models. Many photographers grabbing these “authentic” photos on holiday, or as they go about their daily lives, ignore some of the legal hassles that can arise as a result of trying to license use to such images.

Breaking The Composition Rules

By Jim Pickerell | 416 Words | Posted 7/20/2017 | Comments
Adobe’s Visual Trends predictions  for July talks about “Breaking the Rules of Composition to Create Thought-Provoking Images.” Breaking the rules is great for someone trying to create Fine Art, but do such images actually sell? Of course Adobe will be able to point to a few that have sold, but in general is it better to break the rules, or learn the rules and stick to them if you’re trying to produce images customers will to buy?

How Technology Helps Identify Needed Imagery

By Jim Pickerell | 410 Words | Posted 7/20/2017 | Comments
In a story by Rick Boost published in Campaign Asia-Pacific, a publication providing insights and intelligence into the ideas, work and personalities shaping Asia’s marketing-communications industry, Kumi Shimamoto, Asia vice-president for Getty Images, says that one of the reasons for the company’s position as the largest image supplier in the world is its audience research methods.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.