Articles by Jim Pickerell

New CEPIC Executive Board (2017-2019)

By Jim Pickerell | 64 Words | Posted 6/21/2017 | Comments
On June 14th a new CEPIC executive board was elected to serve two years terms. Alfonso Gutierrez of AGE Fotostock, current president of CEPIC was elected to another two year term.

MEGA Expands Staff in US, UK and Germany

By Jim Pickerell | 340 Words | Posted 6/21/2017 | Comments
The MEGA Agency has expanded its staff in the US, UK and Germany to cope with the companies rapid growth. CEO Tom Tramborg said, “Our growth since launch has been phenomenal, so we are hiring new staff to keep up with the ever-increasing demand for Mega images.”

What Is A Premium Image?

By Jim Pickerell | 927 Words | Posted 6/20/2017 | Comments
Many of the attendees at the CEPIC Congress are working to produce a collection of more “Premium” images as a way to set themselves apart from the massive collections produced to a great extent by amateur contributors. To do this they are editing tighter and separating out images of the highest “quality” and production values. The argument for this is that there are still customers willing to pay higher prices for better quality, unique images with top quality models and great production values.

Photography At The New York Times

By Jim Pickerell | 445 Words | Posted 6/19/2017 | Comments
The New York Times 2020 Group published a report in January 2017 that said its daily reporting needed to become more visual. In April it was reported the day rate for freelance assignments would jump from a previous $200 to $250 (according to some contributors) to $450, with shorter assignments “that don’t meet the full day-rate requirement” paying out at $300, still higher than the previous full day rate.

Adobe Stock Adds Reuters, USA Today, and Stocksy Content

By Jim Pickerell | 493 Words | Posted 6/16/2017 | Comments
Adobe Stock has announced new partnerships that will bolster its collection: news images from Reuters; sports photos from USA Today; 400,000 images from Stocksy.

Getty Images Signs Drone Content Deal

By Jim Pickerell | 157 Words | Posted 6/16/2017 | Comments
Getty Images has announced an exclusive content distribution deal with drone pilot platform DroneBase. Beginning with over 200 creative video assets, the partnership will expand to include 360 stills and video and virtual-reality content.

Future Growth Potential For Stock Video

By Jim Pickerell | 818 Words | Posted 6/8/2017 | Comments
One of the big questions in today’s stock photo industry is the future potential for stock video use. Recently, the Digital Media Licensing Association (DMLA) conducted a webinar on this subject. A video is available here.

Learning What To Shoot

By Jim Pickerell | 1322 Words | Posted 6/6/2017 | Comments (1)
Stock photo agents tend to resist supplying photographers with much information about the specific images customers license. I would like to look back to the 1980s and 1990s and remind them how such information helped agencies grow their businesses and photographers produce more of what customers really wanted to buy.

U.S. Newspaper Future

By Jim Pickerell | 406 Words | Posted 6/5/2017 | Comments
According to Pew Research Center the combined print and digital U.S. daily newspaper circulation fell an estimated 8% to 35 million and 38 million for Sunday, the lowest levels since 1945.

InMagine Closing

By Jim Pickerell | 281 Words | Posted 6/2/2017 | Comments
InMagine has announced to its contributors that it will be shutting down its website on 30 September 2017 and will no longer be distributing your images, vectors and/or video on our website after that date.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.