Articles by Jim Pickerell

Open Letter To CEPIC Attendees

By Jim Pickerell | 530 Words | Posted 6/2/2017 | Comments
In less than two weeks representatives from the major stock photo agencies and distributors from around the world will be meeting at the CEPIC Congress in Berlin. The stock photo industry has changed dramatically in the last decade or two and faces major challenges as it moves ahead.

Important Stock Photo Industry Issues

By Jim Pickerell | 153 Words | Posted 6/2/2017 | Comments
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.

Production Shoots: Staying In Budget

By Jim Pickerell | 368 Words | Posted 5/31/2017 | Comments
As prices for the use of stock photos decline it becomes important to find ways to cut overhead and production costs in order to earn a profit from your efforts.  If you’re a photographer, living in New York or Western Europe, and looking to for ways to reduce the costs of studio production shoots with multiple models you might want to consider flying to Kiev, Ukraine.

What Sells: Part Two

By Jim Pickerell | 895 Words | Posted 5/29/2017 | Comments
In a comment to my previous story, Sarah Fix of Blend Images pointed out that technology solutions alone may not provide photographers with the information they need to make the most productive use of their time and resources.

What Sells?

By Jim Pickerell | 1038 Words | Posted 5/26/2017 | Comments (1)
A fundamental flaw with stock photography as a business is that producers have little or no access to the data necessary to understand demand. In most any other business the producer has some idea of what is selling and how much demand there is for the particular product.

PantherMedia Launches Premium RF and RM Option

By Jim Pickerell | 394 Words | Posted 5/25/2017 | Comments
PantherMedia announces the launch of its Premium Collection to potential contributors around the world. Inspired by the Panther DNA their Premium Collection aspires to have an identifiable unique spirit that combines elegance and strength with a touch of danger.

Trending Search Terms

By Jim Pickerell | 51 Words | Posted 5/25/2017 | Comments
In one of its recent promotions directed to customers, Getty Images has identified three trending search terms, Mismatch, Heroines and Internet of Things. See what images you find using these terms.

Where Are Shutterstocks Most Productive Contributors Located?

By Jim Pickerell | 733 Words | Posted 5/24/2017 | Comments
Shutterstock, Inc. has released its 2017 Contributor Earnings report, which features it’s milestone of having paid out over $500 million in the 13 years since 2004 to the Company's global community of over 225,000 photographers, illustrators, digital artists, and videographers.

Depositphotos Opens Lightfield Studios

By Jim Pickerell | 288 Words | Posted 5/24/2017 | Comments
Depositphotos has opened Lightfield Studios the biggest photography studio in Eastern Europe. With this launch, Depositphotos expands its services to include a first-class photography studio, available for rent, for creative professionals from all over the world.

80% Of Illegal Image Uses Are Found Through Search Engines

By Jim Pickerell | 529 Words | Posted 5/23/2017 | Comments
According to a survey conducted by the European CEPIC industry association, 85% of the images found by visual search systems are illegal copies. 80% of these illegal images were distributed through search engines like the Google image search.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.