Articles by Jim Pickerell

Programmatic Advertising At Getty Images

By Jim Pickerell | 747 Words | Posted 1/31/2017 | Comments
Getty is adding Programmatic Advertising content to its site. In June 2016 CEO Dawn Avery pointed out, that “Over 97 per cent of visitors come to our websites to look at – not purchase – amazing imagery.”  Getty is trying to find a way to earn some money from this 97% of users.

Do Takedown Notices Work?

By Jim Pickerell | 505 Words | Posted 1/30/2017 | Comments
The U.S. Copyright Office is trying to determine the impact and effectiveness of safe harbor provisions contained in Section 512 of the Digital Millennial Copyright Act (DMCA). The safe harbor offers qualified Internet Service Providers (ISPs) immunity from monetary damages for hosting infringing content if the ISP expeditiously removes the content after receiving a proper notice.

Shutterstock Visual Trends

By Jim Pickerell | 204 Words | Posted 1/30/2017 | Comments
Shutterstock has released its annual Creative Trends report, which is developed from analyzing the information from millions of searches and downloads.

How Can Shutterstock Grow Revenue?

By Jim Pickerell | 1096 Words | Posted 1/27/2017 | Comments
Recently, I was asked my opinion of what Shutterstock could do to grow revenue? The questioner had come to the conclusion that there will be very little growth in coming years in the number of stock photo customer or the quantity of still images or illustration that each will use. He also feels that iStock, AdobeStock and even Getty Images have priced their products very competitively with Shutterstock making it difficult for Shutterstock to simply raise prices.

What Sells?

By Jim Pickerell | 842 Words | Posted 1/26/2017 | Comments
It is that time when everyone talks about “trends” for the coming year. Getty offered an hour-long seminar on January 19, 2017 that can be reviewed in this youtube video.

iStock Data: 5 Days Left

By Jim Pickerell | 170 Words | Posted 1/26/2017 | Comments
iStock contributors who want to retain their detailed historical royalty data up to and including December 31st 2016 have 5 days left before that data disappears from the iStock site. After January 31, 2017 Account Management will only offer 23 months of summary historical royalty data. It’s critical that contributors download all the data they require from the iStock site as soon as possible.

500px Launches Photographer Directory

By Jim Pickerell | 652 Words | Posted 1/25/2017 | Comments
500px has launched a new, easy-to-use global photographer directory with over 50,000 photographers from 11,000 searchable locations across 191 countries. Customers may search for a photographer in a specific city or town who specializes in one of 18 different categories of photography.

Decline In Textbook Use

By Jim Pickerell | 430 Words | Posted 1/23/2017 | Comments
Pearson has reported that in 2016 the North American higher education courseware market was much weaker than expected and that their net revenues fell 30% in the final quarter resulting in an unprecedented 18% decline for the year.

Dreamstime: 250 “Authentic” Images

By Jim Pickerell | 2890 Words | Posted 1/20/2017 | Comments
Dreamstime editors and CEO Serban Enache recently released a promotion of 250 “authentic” images from the Dreamstime collection. While this collection of images certainly shows customers that Dreamstime has some very impressive and beautiful images, it may not be very representative of what Dreamstime is actually selling. Thus, when planning future shoots image creators may not want to use this collection as a guide.

SkyPan Fined $200,000 For Violating FAA Regulations

By Jim Pickerell | 117 Words | Posted 1/20/2017 | Comments
If you are using a drone for aerial photography be careful that you don’t violate FAA regulations. SkyPan International was just fined $200,000 for violating FAA “Rule 107.”

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.