Articles by Jim Pickerell

Tracking iStock Uses

By Jim Pickerell | 646 Words | Posted 12/12/2016 | Comments
It is almost that time of year (early January) when I publish one of my semi-annual reports on iStock sales trends. A reader asked me recently to explain how I get access to the information in these reports. I'll explain the process I go through in this report.

Diversity: Do We Have The Right Images?

By Jim Pickerell | 927 Words | Posted 12/9/2016 | Comments (1)
I was recently asked by an African American stock photo customer why the stock photo industry doesn’t do a better job of showing diversity. I was surprised by the question and didn’t know how to answer.

How About Some Encouraging Information For RM Photographers

By Jim Pickerell | 1726 Words | Posted 12/9/2016 | Comments (4)
After my story last week on “High Level Thoughts On The Stock Industry” John Fowler asked, “Have you found any encouraging information at all from any RM photographers?  There must be some folks doing something that works for them.”

Highsmith Case Against Getty Dismissed

By Jim Pickerell | 258 Words | Posted 12/9/2016 | Comments
Last July, photographer Carol Highsmith filed a copyright infringement lawsuit against Getty Images for $1 billion after discovering that Getty and its subsidiaries had been charging customers fees to license her images of Americana.

Splash: Roundabout Trip To Shutterstock

By Jim Pickerell | 702 Words | Posted 12/7/2016 | Comments (1)
According to a document filed with Companies House in the U.K. (see here) it appears that Rex Features Limited (owned by Shutterstock) lent Silverhub Media the money necessary to purchase Splash. In return Rex Features has received very extensive control over the activities of Silverhub with regard to certain unspecified assets.

Shutterstock Growth Trends

By Jim Pickerell | 901 Words | Posted 12/6/2016 | Comments
I was asked recently if I am optimistic that Shutterstock will maintain its momentum in 2017? The short answer is YES, I believe Shuttrstock’s 2017 growth will continue on the same track as it has in the last two years. In 2014 revenue growth was 39%. In 2015 it was 30% and in 2016 it is expected to be around 18%. I expect the company will continue to maintain its DOWNWARD trend.

Pond5 Introduces Extended Licenses

By Jim Pickerell | 217 Words | Posted 12/5/2016 | Comments
Pond5 has announced the launch of its new Extended Licenses offering some of the highest levels of coverage, protection, and flexibility in the industry.

High-Level Thoughts On Stock Industry

By Jim Pickerell | 1831 Words | Posted 12/2/2016 | Comments (3)
An investment portfolio manager recently asked me to spend five minutes giving my “high-level thoughts on the (stock photo) industry outlook, competitive dynamics and emerging trends.” I couldn’t do it in anywhere near five minutes. Here are my high-level thoughts.

Splash Sold Again

By Jim Pickerell | 228 Words | Posted 12/2/2016 | Comments
Celebrity photo agency Splash News was sold to Corbis in 2011 and has now been acquired by SilverHub Media. SilverHub Media recently did an exclusive deal with Shutterstock for worldwide representation of the images in its collection. Thus, the Splash images should now be available through Shutterstock.

Sherman Grinberg Film Library Joins Footage.net   

By Jim Pickerell | 442 Words | Posted 12/1/2016 | Comments
Footage.net, the stock, archival and news footage search engine, has announce that preview clips from the Sherman Grinberg Film Library are available for viewing through Footage.net.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.