Articles by Jim Pickerell

Offset To Introduce Social Media License

By Jim Pickerell | 760 Words | Posted 5/30/2016 | Comments
Shutterstock has notificed its Offset contributors that it has decided to make Offset content available to its Enterprise clients (over 24,000 of them) at a price point between $50 and $100. The current Offset price for a 72dpi web use image is $250.

Revenue Per Image Comparisons

By Jim Pickerell | 663 Words | Posted 5/30/2016 | Comments
Most photographers use two different figures to track revenue trends – revenue Per-Image-Licensed and revenue Per-Image-In-Collection. It’s easy for a photographer to figure his own per-image-licensed figure, but it is very difficult to determine how that might stack up with all photographers because the specifics of the number of images are usually not available even when you know (or have some idea of) the gross revenue collected during the period.

Getty Will Not Sue Google For Copyright Infringement

By Jim Pickerell | 115 Words | Posted 5/20/2016 | Comments (1)
In a Photo District New interview entitled “Too Big To Sue” Getty Images General Counsel Yoko Miyashita and VP and General Counsel Lisa Willmer explain why Getty Images is not suing Google Inc. in the US for copyright infringement. This is a must read for everyone engaged in the image licensing business.

Dissolve To Add Premium RM Photographs

By Jim Pickerell | 347 Words | Posted 5/18/2016 | Comments
Dissolve has announced it will add over 50,000 premium rights-managed (RM) commercial photographs to its site at dissolve.com. The photos will be live on the site on June 1.

500px Marketplace Makes Submission Changes

By Jim Pickerell | 125 Words | Posted 5/18/2016 | Comments
In order to safeguard its users, 500px Marketplace has modified its submission requirements by asking for extra details to confirm the identity of its contributors. As of May 16, 2016 contributors must confirm their contact information and provide a copy of their government ID before any new images they submit to Marketplace can be sold.

Get Upfront Money From Your Images

By Jim Pickerell | 429 Words | Posted 5/18/2016 | Comments
If you’ve got quality digital image files that have been sitting around for a while and earning little or no money, there may be a way to get some cash for them. GraphicStock, owned by VideoBlocks, is paying a small one-time fee for non-exclusive rights to image collections. For this one-time fee they receive the right to license the images to customers non-exclusively, in perpetuity. No additional royalty will be paid to the creator for such sales.

Add Shutterstock Images To PowerPoint Presentations

By Jim Pickerell | 92 Words | Posted 5/18/2016 | Comments
Microsoft has teamed up with Shutterstock to add integration within PowerPoint in order to offer access to the vast collection of images for use in presentations.

Stock Photo Marketing 2.0 – Part 2

By Jim Pickerell | 1336 Words | Posted 5/18/2016 | Comments
In a previous story we talked about five aspects of the image licensing business where serious modification to standard practices are needed, if the industry is move ahead and grow revenue.  In that story I dealt with three of the five:  (1) Pricing Floor For Certain Imagery, (2)  Simplified Pricing and (3) Better Actionable Data For Contributors That Relates To What’s Selling. In this story we’ll examine the issues of (4) Curation and, (5) a Central Database For Small Collections.

Stock Photo Marketing 2.0 – Part 1

By Jim Pickerell | 1623 Words | Posted 5/17/2016 | Comments (1)
If there is going to be a business of producing and licensing rights to stock photos five or ten years from now, the industry needs a serious re-design. There are at least five areas that need serious modification if the industry is to include anything other than User Generated Content (UGC), or if there is to be revenue growth.

Pulitzer Prize Photographers Tell Back Stories

By Jim Pickerell | 269 Words | Posted 5/13/2016 | Comments
The “Best In Show Festival 2016” of Pulitzer Prize-winning photographs will open at 12:00 noon Saturday, May 14, at the Palm Beach Photographic Centre in West Palm Beach, FL.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.