Articles by Jim Pickerell

footageMarketplace In London

By Jim Pickerell | 125 Words | Posted 5/12/2016 | Comments
The annual FOCAL International Awards Ceremony will be held on May 26, 2016 and the day before on May 25th the footageMarketplace will be held at 195 Piccadilly (home of BAFTA) in London. At this event footage and music content buyers can meet with 35 of the world’s premier footage/production music libraries.

What’s Happened To Corbis Employees?

By Jim Pickerell | 350 Words | Posted 5/12/2016 | Comments
Aurora Photos has announced that Tim Davis has joined the growing Aurora sales team as an Account Executive. Tim had spent the last 15 years with Corbis, most recently as a Sales Associate and Account Executive.

PhotoAlto Collection Available At PantherMedia

By Jim Pickerell | 470 Words | Posted 5/12/2016 | Comments
PantherMedia is happy to announce that the royalty free images of the renowned Parisian Agency PhotoAlto are now available via PantherMedia. This addition gives extra flair to PantherMedia’s Premium Collection. PhotoAlto's images distinguish themselves with a special touch of fashion and style that can only originate from Paris. Creatives all around the world hold PhotoAlto in high regard due to its strong technical quality paired with a specific, individual take on subjects and themes of any type. While the main focus of the collection is on people photography, there is also a strong emphasis on food, travel and other subjects.

Dreamstime Accepting Studio-Quality Audio Clips

By Jim Pickerell | 355 Words | Posted 5/12/2016 | Comments
Dreamstime has enhanced the already prolific stock media catalog of 43 million images and is now accepting submissions to build a library of royalty-free audio clips. In the first 24 hours after opening the site for submissions Dreamstime received more than 10,000 sound clips. The new audio section will eventually contain thousands of high quality professionally produced sound effects and music files, not currently found anywhere else in the industry. The royalty-free audio clips are grouped into four categories which include instrumental, style, theme, and sound effects, with many sub-categories available for further refining, ensuring users can quickly find the exact sounds or music their projects require.

Where Did The High End Buyers Go?

By Jim Pickerell | 794 Words | Posted 5/11/2016 | Comments
Everyone says there is increasing demand for photos. And there certainly is for photos that can be had for $1.00 or FREE. But is there increasing demand from those customers who used to buy photos for use in advertising and major marketing campaigns? The following are some statistics. Unfortunately, this story may raise more questions than provide answers, but the questions are worth considering.

ACSIL Hosts 2016 Footage Expo In NY

By Jim Pickerell | 461 Words | Posted 5/10/2016 | Comments
The major sources of stock and archival footage will exhibit at the ACSIL FOOTAGE EXPO 2016 which is being held at the historic Prince George Ballroom at 15 East 27th Street, New York City on June 9, 2016.

Shutterstock Q1 2016 Financial Results

By Jim Pickerell | 1536 Words | Posted 5/4/2016 | Comments
Shutterstock has reported Q1 2016 revenue of $116.7 million up $19.1 million compared to Q1 2015. The growth is due mainly to new customers and increased activity by enterprise clients. Royalties paid to contributors during the quarter were about 29% of total revenue, or approximately $33.8 million. Currently, there are over 100,000 contributors meaning that the average contributor earned $338 during the quarter.

Melcher/Pickerell Colloquy

By Jim Pickerell | 2236 Words | Posted 5/3/2016 | Comments
Paul Melcher disagrees with much of my pessimism about the future of the stock photo industry. I have the greatest respect for Paul and his opinions. He is founding director of Melcher Systems and has been working in the stock photo space for more than 20 years. He has a thorough understanding of our industry. He has done much more in depth research of the tech side of the industry than I have, and has much better contacts and networking in that space. For these reasons, it is important for my readers to carefully consider what he has to say.

Corbis Contributors Released From Contracts

By Jim Pickerell | 364 Words | Posted 5/3/2016 | Comments
Corbis contributors have received the following information relating to the release from their contracts from Corbis & Unity Glory/VCG, the Chinese company that purchased Corbis.

Does Exclusive Representation Still Make Sense?

By Jim Pickerell | 1162 Words | Posted 4/29/2016 | Comments (3)
Being represented exclusively by a single agency, or distributor, used to be important if you wanted a chance to license your images for high dollars for advertising or product identity uses. These customers wanted assurance that no one else would be using the same image while their campaign was in progress and they were willing to pay a lot of money for such rights.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.