Articles by Jim Pickerell

The Mega Agency Hires UK Sales Director

By Jim Pickerell | 183 Words | Posted 3/31/2016 | Comments
The Mega Agency, a new global media business, focused on delivering editorial images, is pleased to announce that David Ellis has been recruited as UK Sales Director.

Improving Search For Buyers

By Jim Pickerell | 1164 Words | Posted 3/30/2016 | Comments (2)
Agencies need to think hard about supplying contributors with more detailed information about exactly what is being requested and what is really selling. It used to be enough to provide general information about the broad categories of subject matter in demand. At that point they would leave it up to the individual creator to guess at what buyers -- with whom they have no contact whatsoever -- might want. That is no longer enough. Shooting based on gut feelings no longer works.

Photographers Quitting: Why Should Investors Care?

By Jim Pickerell | 1086 Words | Posted 3/28/2016 | Comments
After reading my previous story investors in stock photo companies as well as image buyers may ask, “Why should we care if professional photographers stop producing stock images?”

Are Photographers Leaving The Stock Business?

By Jim Pickerell | 1145 Words | Posted 3/25/2016 | Comments (1)
A Korean subscriber recently asked the following questions. “I notice you say that many photographers are unable to earn enough money and end up leaving the market. Is there any specific number that you can prove? How many photographers/contributors were there in the past and now?

Videoclips Sales At Getty

By Jim Pickerell | 506 Words | Posted 3/24/2016 | Comments
A videographer wrote recently complaining that two of his video clips had been sold by Getty Images to Viacom for a broadcast show on Comedy Central. This show also appears on the web. These two sales were made through a Premium Access deal and netted the videographer a whopping $8.46 for the two sales.

Visual Search: Will It Solve The Problems Stock Photo Customers Face?

By Jim Pickerell | 637 Words | Posted 3/22/2016 | Comments (1)
There is a huge amount of focus on Visual Search and its potential for the stock photo industry. In my opinion Visual Search Will Not Solve The Problems Stock Photo Customers Face. Visual search can be very useful in finding an image that the customer has a copy of in hand. It can find all the uses on the Internet of a particular image, but that’s not what most customers want.

Uploading Images To Multiple Agencies: Good Or Bad Strategy

By Jim Pickerell | 941 Words | Posted 3/21/2016 | Comments (2)
Recently, a photographer ask the following questions: Is stock photography a growing industry. I have read some analysis that say it is growing significantly, but others argue that free stock photography and microstock photography are leading photographers to leave the market. What is your opinion on that argument? Should a photographer upload the same pictures to as many other agencies as possible?

Shutterstock Reverse Image Search

By Jim Pickerell | 267 Words | Posted 3/18/2016 | Comments
Over the past year, one of Shutterstock’s engineering teams has spearheaded and modified computer vision technology to introduce more innovative search and discovery features and to improve the customer’s overall site experience.

Dissolve Introducing Liftoff At NAB 2016

By Jim Pickerell | 387 Words | Posted 3/17/2016 | Comments
Stock footage and photography company Dissolve will be introducing its popular Liftoff program to filmmakers at NAB 2016, April 16-21 in Las Vegas.

Protecting Your Copyright

By Jim Pickerell | 1407 Words | Posted 3/16/2016 | Comments (1)
It is getting harder and harder for photographers to protect their copyright. With PicScout, TinEye, Google Image Search and other reverse image search solutions it is easy enough to locate uses of specific images online. But, it can be very laborious to search one-by-one for particular images in a large collection, and it can be costly to have someone like PicScout do it for you.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.