Articles by John R Math

Press Release Marketing For Artists

By John R Math | 619 Words | Posted 12/8/2010 | Comments
Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist’s brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.

The Rule Of Seven Explains Why Artists Get Discouraged!

By John R Math | 510 Words | Posted 11/3/2010 | Comments
Artists who want more exposure and sales for their art will develop a marketing program to promote their work. When that marketing does not produce the results that were hoped for, the artist becomes discouraged and gives up their marketing efforts. The Rule of Seven may help to explain why an artist’s marketing effort does not create the results that were envisioned.

8 Ways an Artist Can Promote Their Artwork Offline

By John R Math | 923 Words | Posted 10/14/2010 | Comments
Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities. Overall, offline marketing helps to make sales and to brand the artist and their artwork.

Develop Your Art Niche With Google Alerts

By John R Math | 826 Words | Posted 9/14/2010 | Comments
If you are not familiar with, or have not used Google Alerts to monitor your art niche, this article can be a very important new tool for you to use on a regular basis. Google Alerts will help you monitor very specific sections and segments in your area of expertise or it can be a great research tool for areas and subjects that you would like to be involved with in the future.

10 Ways Artists Can Develop Their Brand

By John R Math | 1263 Words | Posted 8/24/2010 | Comments
Today, a lot of businesses get marketing and branding mixed up. They are confused as to what the differences are, what they both mean or they try promoting their business with one and without the other. Simply put, marketing is how you reach your target market with advertising, promotions and public relations. Marketing is showing the world with what you do. Branding is who you are or what the world thinks you are. Every time a prospect or a potential customer makes contact with you in person, print, virally or by other means, they are formulating an opinion of you as a brand. 

10 Quick Rules for Artists Using Social Media

By John R Math | 761 Words | Posted 8/12/2010 | Comments
There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media.  Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow.

Number One Reason Why Artists Do Not Get Accepted Into Art Exhibitions

By John R Math | 602 Words | Posted 8/11/2010 | Comments
With more and more art galleries and art organizations using the internet and email as a way to receive and administer their art show entries, an artist needs to follow the rules more closely than ever. I see at least 30% of the artists every month who ignore the rules and prospectus requirements for a particular art competition. The artists will send in their entries in the wrong manner, incompletely or in the wrong form. Failure to follow the rules of an art call is the number one reason why artists fail to get into their share of art exhibitions and art shows.

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