U.K. historical specialist Mary Evans Picture Library has launched a new promotional magazine, ME & You. The first issue goes out to buyers in January.
Masterfile president Steve Pigeon told
Selling Stock that his company was just awarded $600,000 (plus $5,754.34 in attorney's fees and costs) in a copyright infringement suit against a Georgia printing firm. Copyright compliance is a growing revenue source for the Toronto-based company, which sees litigation as an inevitable cost of remaining in the business of intellectual property management and licensing.
Malaysia-based PhotoAsia has announced the addition of 22 image collections, which bring its total inventory to over 4 million images, all available online.
From Pantone to JWT Intelligence, experts are predicting trends for 2010. The color of the year is turquoise, and all things aquatic are expected to be in vogue.
Marketing Daily sums up the forecasts.
As 2009 wound to a close, so did several more stock-image companies. Most notable for a couple of firsts they introduced to the industry are royalty-free sellers Zymmetrical and BrightQube, which ceased to exist in December and November, respectively.
Though final advertising spending numbers for 2009 will not come in for another few weeks, the first three quarters of the year were nothing short of abysmal, at least according to latest figures from TNS Media Intelligence. The ad-measurement company reported a U.S. decline of 14.7% compared to the first nine months of 2008. Still, there are some bright spots, including Internet display, print inserts, and telecom and pharmaceutical advertising.
While stats for most economic indicators remain pitifully low in long-term comparisons, numerous sources are reporting short-term gains. Importantly, advertising and freelance job markets have perked up in recent months.
Despite the general state of the economy, falling advertising budgets and continued debate over the marketing usefulness of social media, budgets allocated to social media in 2010 are bucking the downward trend. For the stock industry, the channel holds dual interest: it is becoming an important collective user of imagery and video, and an equally important marketing resource.