PhotoShelter Collection Launches to Buyers

Posted on 11/16/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

As of Nov. 15, the PhotoShelter Collection is open for business. The new marketplace offers the professional, amateur and hobbyist photographer 70% of image sales. It's been open to photographers for two months and has already amassed 225,000 images from over 5,000 contributors.

In addition to an attractive commission structure, PhotoShelter's differentiating qualities include the "by photographers, for photographers" environment, a staff of professional image editors and a liberal marketing budget.

Established by photographers in 2005, PhotoShelter provides 18,000 working photographers with online archiving and business management services. CEO Allen Myrabyashi thinks that the overwhelming response to the PhotoShelter Collection is "a clear signal of the shift from mega agencies to an open platform," which is how he describes PhotoShelter.

Photographers currently using the service say the submission process is easy, service is pleasant, and contracts are friendly to the creator. While this will be appealing to the pros disenchanted by industry leaders' practices, talented amateurs currently supplying microstock sites may be lured by the $50 minimum image price.

Unlike other hosting services or sales platforms, the PhotoShelter Collection is tightly and professionally edited, despite being user-submitted. Photo editors combine publishing experience at Time, InStyle, Details and The New Yorker with photo-agency experience at Corbis, Getty Images and WireImage.

PhotoShelter intends to spend $1 million on marketing the new offering to commercial buyers. The first buyer-oriented event took place on Nov. 7 in New York City, where the PhotoShelter Collection officially launched. In attendance were artists, photo editors, photographers, art directors, graphic designers and other creatives from major magazines and ad agencies.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff