PicScout Steps Up ImageExchange

Posted on 11/16/2010 by Julia Dudnik Stern | Printable Version | Comments (0)

PicScout, which says it now commands the world’s largest index of fingerprinted and owner-identified images, released a new user interface for Google and Yahoo! The company is acting on research findings that show 70% of creatives using the two search engines to find images.

The new interface adds a right-hand panel that displays licensable images and license types. According to data from HOW, the design magazine that surveyed more than 800 subscribers, adoption of the plug-in is highly likely: In addition to the majority using search engines for inspiration, creatives also favor helper apps, with 75% having downloaded at least one browser add-on in the past.

More importantly, PicScout believes that the new interface will have tangible financial benefits: “Because the new interface makes it easier for users to identify images at the point of experience, PicScout expects the number of transactions of licenses to expand substantially,” said the company in a statement.

PicScout’s own buyer research played a key role in the new release. The company conducted focus groups to assist in designing the ImageExchange workspace, with features like a centralized panel to collect multiple images and ability to view licensing information without having to click on an image.

When fully active, the panel ImageExchange interface identifies and counts the total of licensable images on any Web page and displays the license type for each. Minimized, the running total continues to display at the bottom of the browser window.

Copyright © Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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