Should traditional agencies be making more of an effort to source images from cell phone users? Sixteen months ago
Alamy introduced its
Stockimo app and started accepting images into its collection that are taken with cell phones. To date about 350,000 images have been submitted and about 170,000 accepted.
During the
CEPIC Congress in Warsaw a Russian stock photo agent told me that Russian photographers can live and support a family very comfortably on 50,000 roubles a month. At today’s currency exchange that works out to about $886 per month or $10,632 per year.
Last week I wrote a story about “
Microsoft’s Research On Captioning Photos Automatically." I argued that this technology is a long way from being of much use to stock photo customers who trying to find useful photos for their projects. However,
helping users find photos may not be what Google, Microsoft and Yahoo are really trying to accomplish.
Microsoft recently published an article about the advancements they are making in developing technology that can automatically caption pictures. (See
here.) However, from the point of finding images on the Internet there is one big flaw in where they are headed.
In most cases there will be a huge number of choices that can reasonably have the same caption.
Many traditional suppliers of stock image (those that have been in business 15, 20 years or more) need to give some thought to what the image producing crowd wants. They need to consider possible ways of adjusting their business model in order to meet some of the needs of these part-time image creators. And they need to recognize how these photographers may change the entire stock photography licensing business.
Microsoft say that worldwide there are about 400 new powerpoint presentations being prepared each second. That works out to about 12.6 billion presentations a year. A significant percentage of them use multiple images. Some are the creator’s personal images. But the vast majority are grabbed from the Internet via Google, Bing, Flickr or somewhere else. If users paid even $1.00 for each image used in such presentations the annual gross revenue might be more than 5 times the revenue generated worldwide by the stock photo industry.
SumAll provides social media tools that may help users make more effective use of social media. Among the information offered is data from 300,000+ business users compiled in an infographic that shows the ideal image size for Facebook, Twitter, LinkedIn and Pinterest. Each of these sites has specific dimensions that you need to adhere to if you want your images to look their best.
As the stock photo industry has changed and revenue for many stock images providers has declined many traditional providers have been forced to cut back on staff, and in particular editors. This is also true of many photo users who previously had time to review portfolios, encourage new talent and support new photographers as they improved their skills. Now, most of the editors and picture buyers that are left have trouble keeping up with the images that fly across their desks, let alone find time to seek out the best images and encourage new talent. So who does the editing?
Masterfile Corporation (“MFC”) - a global licensor of premium stock images - has sold 100% of the shares of its European operations to Mediapro Mediamarketing GmbH of Vienna, Austria. The transaction which closed on April 30th includes Masterfile companies in France, Germany, Italy and the UK (collectively “Masterfile Europe”).
Posting images on Social Media sites can be a dangerous thing. What rights are you giving away? Can someone else use your image without your knowledge? Can they earn revenue from your image without sharing any of it with you? If someone else mis-uses your image are you legally liable?