In the olden days (20th Century) when someone wanted to promote a product of service they placed an ad (that usually included a photo) in a magazine, newspaper or on TV. Many photographers were paid substantial fees for the use of their photos in these ads. Now the future of advertising may be in social media and embedding images. See here for how this could dramatically change the market.
The results of the annual
GDUSA Stock Survey of graphic designers in the U.S. is now available online. For several years nearly every graphic designers has answered that they use stock sometime during the year, but this year, for the first time, two-thirds of those answering the survey use stock more than 20 times a year and one-third use stock imagery more than 100 times a years.
One of the most interesting panels at the Digital Media Licensing Association (DMLA formerly known as PACA) annual conference in New York this week was on “Opening New Markets Through Image Embedding.” Back in March Getty Images launched its
Image Embed Tool and made 35 million images available for free embedding on social media sites. That number has now jumped to about 50 million.
The Board of Directors of the
American Society of Media Photographers (ASMP) has announced the selection of Thomas R. Kennedy as the Society's Executive Director, effective January 1, 2015. Kennedy is an internationally known visual communicator with extensive experience in print and online journalism.
Yesterday, I made an attempt to explain what is happening in the UK with regard to making it easier for consumer to use images that are truly “orphaned,” or if it is just difficult to find the name of and locate the creator. (
See story) Today, I had the following exchange of emails with Andrea Stern, Director of MOCA: Ministry of Copyright Cultural Creators’ Assets in the UK.
As of October 1, 2014 authorized legal entities in the UK will be able to collect payments for the use of your photographs even if you are not a member of the organization. This is known as Extended Collective Licensing (ECL).
For those licensing images to textbooks National Public Radio published an interesting report recently that is
worth a listen. It was pointed out that prices for college textbooks are often over $300 and climbing faster than the cost of food, clothing, cars and even health care.
One of the arguments for licensing images as Rights Managed is that only then can they be licensed for Exclusive uses because all the uses of the images are controlled and limited. With Royalty Free customers can continue to use the images they acquire in unspecified ways long after initially licensed with very few limitations.
The
Footage Marketplace is signing up exhibitors for footageMarketplace USA’14 that will be held at the Art Directors Club in New York on November 19, 2014. The event will start at 11:00 am and continue until 7:30 pm.
Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.