As of September 5th Facebook has modified its Terms of Use to allow the company to sell virtually anything that is uploaded to the site, including all your photos, your identity and your data. Facebook has explicitly removed the privacy protection from the commercialization rights.
Clearly Shutterstock is on a growth curve in terms of number of images downloaded and revenue. According to debt investors (those who trade in corporate bonds and corporate debt) Getty’s revenue has been declining over the last three quarters and the company’s expenses have been increasing due to increased marketing costs. To get back in the game Getty has to try to take market share from Shutterstock.
Many Internet users seem to believe that it is OK to use any image they find online for wallpaper on their site. The next step is to grab a bunch of images they like and create a site that makes the images available to others for free wallpaper use. And, once they’ve gone to the trouble to create a site the site owners figure they might as well make a little money by selling a few ads.
After the announcement of the
Shutterstock/Facebook agreement that makes images available FREE of charge to businesses that advertise on Facebook, I contacted Shutterstock for additional clarification.
In this time of ever declining stock photo prices it is great when we can report a significant license fee for stock images. Last week one of the remaining, small, independent photo agencies negotiated a campaign of global scope entailing unlimited print, web and marketing uses of 7 images for a period of 10 years for a total fee of $415,000.
Many traditional RF and RM agencies and production companies are adding images to the
Offset collection. I’ve found images from Blend, Aurora, Tetra, National Geographic, Westend61, fStop, Johner, Gallery Stock, Cavan Images and Radius Images in the few searches I’ve conducted.
At the recent Interactive Advertising Bureau’s 2013 Digital Content NewFronts conference in New York 75% of the senior executives attending said they plan to shift more of their advertising budget from television to digital video ads over the next year.
Shutterstock has done a deal with Facebook that will give businesses that advertise on Facebook
FREE access to the Shutterstock library that now totals more than 28 million images. Each time a Facebook advertiser licenses a Shutterstock image the Shutterstock artist will earn a royalty – presumably the $0.25 to $0.40 subscription rate.
ImageBrief that connects creative and marketing professionals to a curated network of more than 7,500 professional photographers in 115 countries has published an
infographic that outlines some of the risks professional photographers face in the current market.
The American Society of Media Photographers, joined by National Press Photographers Association (
NPPA), The Digital Media Licensing Association (
PACA), American Photographic Artists (
APA), This Week in Photography (
TWiP), Professional Photographers of America (
PPA), Coordination of European Picture Agencies Stock, Press and Heritage (
CEPIC), Graphic Artists Guild (
GAG) and American Society of Picture Professionals (
ASPP), has mounted a campaign to address the far-reaching Terms of Use of the image sharing service Instagram.