Articles by Jim Pickerell

ACSIL Announces CLEAR Panel For Meet-Up

By Jim Pickerell | 938 Words | Posted 10/16/2018 | Comments
ACSIL, Association of Commercial Stock Footage Licensors, has provided more information about the ACSIL and CLEAR panalists for its West Coast Footage Meet-Up in Los Angeles on Saturday, October 20, 2018 from 2pm to 7pm. The event will be held at Getty Images, Los Angeles, 6300 Wilshire Blvd, 16th Floor. For more about Meet-Up see here. Attendance for footage buyers is free.

Is Marketing Changing?

By Jim Pickerell | 244 Words | Posted 10/16/2018 | Comments
One advertising trend to watch that could have a major impact on the demand for stock photography is the use of “customer stories” to market products and services. Recently at a Dreamforce conference Stephanie Buscemi, Chief Marketing Officer at Salesforce said, “We’ve eradicated stock photography. In the marketing organization, using stock photography is one way not to have a job. We always use customers.”

Are You A “Copyright Troll?”

By Jim Pickerell | 1258 Words | Posted 10/12/2018 | Comments (1)
Creators take note. Are you a “Copyright Troll?” For people in the tech industry and many Internet users this as a term of derision implying that the troll has no right to expect compensation for small uses of their copyrighted material. On the other hand, for those trying to earn a portion of their living creating the images that people need to promote their businesses and the services they offer, maybe this should be a badge of honor. Maybe you should be proud to be referred to as a “Copyright Troll.

Subscriptions Or Individual Licenses

By Jim Pickerell | 844 Words | Posted 10/10/2018 | Comments (1)
Over the weekend on Stockphoto@yahoogroups.com Rick Boden said, “I was getting serious about (putting my images with) Adobe Stock Images and then I realized they sell images via subscription. I have a very bad feeling about getting into an arrangement like that based on experience where my present agency (that) has a tie in with Getty where I am getting many royalties of less than a dollar because of subscription sales.”

ACSIL Announces IDA Panel For Meet-UP

By Jim Pickerell | 137 Words | Posted 10/10/2018 | Comments
ACSIL, Association of Commercial Stock Footage Licensors, has announce the IDA panalists for its West Coast Footage Meet-Up in Los Angeles on Saturday, October 20, 2018 from 2pm to 7pm. The event will be held at Getty Images, Los Angeles, 6300 Wilshire Blvd, 16th Floor.

20,000 Adobe Stock Contributors To Get CC Photography Plan Free In 2019

By Jim Pickerell | 388 Words | Posted 10/9/2018 | Comments (1)
To incentivize Adobe Stock image and video contributors Adobe intends to provide the Creative Cloud Photography Plan (worth $120/£120), to 20,000 to them for free in 2019. You must already be an Adobe Stock contributor and either have had 300 or more photographs accepted, or made $500/£375 or more from sales.

Protect Against Copyright In China

By Jim Pickerell | 368 Words | Posted 10/9/2018 | Comments
Zhang Wei, CEO of Imaginechina is appealing to other stock agencies, particularly editorial producers, to help stop massive photo copyright infringements by Baidu (Nasdaq BIDU). Imaginechina has recently won 38 lawsuits against Baidu over photo copyright infringements.

Offset Testing New Pricing For Enterprise Customers

By Jim Pickerell | 223 Words | Posted 10/9/2018 | Comments
Shutterstock has announced that they will be testing some new pricing and promotions for their Offset.com brand in the next few months. Initially, they will only offer these prices to their Enterprise customers (customers who purchase through their Premier Platform). Their posted rates on the website of $249 and $499 will not change. Sources tell us that their tend to be more at the lower price than the higher.

Adobe Stock Releases Preview Crop

By Jim Pickerell | 236 Words | Posted 10/8/2018 | Comments
Designers and content marketers alike are familiar with the multi-step process of finding the perfect stock image and optimizing it for multiple dimensions to deliver a seamless experiences across platforms. Ahead of the Adobe MAX Creativity Conference that will take place in Los Angeles next week from October 15th thru 17th, Adobe Stock has released Preview Crop, a new feature that streamlines designer and social media marketer workflows.

Can Getty Repair Its Relationships With Creators?

By Jim Pickerell | 1129 Words | Posted 10/4/2018 | Comments (4)
Recently, in a discussion with a stock photo agent the subject came up as to what it would take for Getty Images to repair its relationships with the Creator Community. I raised the issue late last year in “Why Creators Are Dissatisfied With Getty.”