Articles by Jim Pickerell

Two Pricing Tiers: Licensed And Non-licensed

By Jim Pickerell | 1056 Words | Posted 8/17/2018 | Comments
It is amazing to me that no agency has created a two-tier stock photo marketing system similar to iStock’s, but for Licensed and Unlicensed images rather than Exclusive and Non-Exclusive. iStock has priced their Signature image collection 3 times higher than its Essemtial, Non-Exclusive collection. And they pay contributors a higher royalty rate for images licensed from the Signature collection.

CEO Andy Harding Leaving Alamy

By Jim Pickerell | 56 Words | Posted 8/16/2018 | Comments
Alamy has announced that current CEO Andy Harding will leave the business by mutual consent. Alamy Chairman, James West will resume accountability as CEO with immediate effect. James West commented “We would like to thank Andy for his significant contribution to the business since his arrival last year and we wish him every success in his future endeavors.”

The Mega Agency Partners With Aller Media

By Jim Pickerell | 286 Words | Posted 8/16/2018 | Comments
Aller Media a leading publisher of celebrity, human touch and women’s magazines in Denmark, has announced it has partnered with The Mega Agency, who will become a preferred content partner. The deal, signed earlier this month, gives Aller Media access to The Mega Agency's breaking news content and rich archive of news, sport and entertainment photographs and videos, and further enhances the close relationship between the two media companies.

ACSIL Los Angeles Meet-Up

By Jim Pickerell | 274 Words | Posted 8/15/2018 | Comments
ACSIL, Association of Commercial Stock Footage Licensors, has organized a Footage Meet-Up in Los Angeles on October 20, 2018, just before the start of the DMLA Conference that will be held October 21st to 23rd. The Footage Meet-Up will be held at the Getty Images office in LA at 6300 Wilshire Blvd on the 16th Floor from 2pm to 7pm. Attendance for footage buyers is Free, but due to limited space registration will be required. If you are interested in attending go here before September 17, 2018 to register.

WebPurify: New DMLA Sponsor

By Jim Pickerell | 306 Words | Posted 8/14/2018 | Comments
WebPurify, a full-service digital content moderation and review company with over 12 years experience is a new sponsor of the Digital Media Licensing Association (DMLA). The Irvine, CA based company’s mission is to maintain the quality and integrity of media libraries. WebPurify’s offers a combination of live content moderators and AI technology that can be a huge asset to stock photography websites in helping to curate, manage and moderate the copy associated with images and videos.

Fine Art Photography Earning Potential

By Jim Pickerell | 157 Words | Posted 8/14/2018 | Comments
If you’re hoping to earn significant money from Fine Art Photography you should read Conor Risch’s Photo District News article regarding a recent survey by the Creative Independent. More than 1,000 visual artists of all types (not just photographers) responded to the Creative Independent survey. Nearly 60 percent of respondents make less than $30,000 per year, and 35 percent make $20,000 or less per year from their fine art work.

Part-time Photographers: Are They The Future?

By Jim Pickerell | 1253 Words | Posted 8/13/2018 | Comments
Will part-time photographers be able to supply all the future needs of professional photo users? This is one of the most interesting questions facing the stock photo industry today. There is no question that part-time photographers occasionally produce beautiful, creative, exciting images. Sometimes these images are better than anything produced by full-time professionals.

More On ICL And Avoiding Infringements

By Jim Pickerell | 1767 Words | Posted 8/9/2018 | Comments (1)
Laura Annick asked some questions concerning my article about the concept of an ICL. Here are her comments and my response. You're assuming that 100% of all creators will have uploaded their images and thus if a searcher cannot find an image, then it must be free to use. As you know there are TONS of independent filmmakers out there. It could take quite a long time to get EVERYONE to upload their images. I would rather see a notice saying "Image Not Found, Further Research Needed" or Use at Own Risk.

Recipe For Disaster

By Jim Pickerell | 865 Words | Posted 8/8/2018 | Comments
A key to success of any business is supplying customer what they need and want. Sometimes you can sell them things they don’t need, but there is a limit as to how long you can survive with that strategy. Image user don’t want more images. They want to find exactly the right image quickly. They don’t want to be editors. They want someone to do the editing for them. Most don’t have a lot of time to waste.

2018 DMLA Conference in LA

By Jim Pickerell | 545 Words | Posted 8/7/2018 | Comments
The annual Digital Media Licensing Association (DMLA) conference will be held in Los Angeles this year on October 21-23, 2018 at the Marriott Marina del Rey Hotel. The hotel is within walking distance of the vibrant and eclectic Venice Beach and just a short drive from the gorgeous Santa Monica Beach.