Only a couple years ago, a researcher for a major book publisher said the company would never use microstock for a textbook, because of the "difficulty of securing rights." Though that was puzzling given typically solid microstock releases, I came away believing that maybe the textbook market was a last bastion of hope for photographers trying to license images at rights-managed prices. But things have changed.
Chris Barton, a photographer and the managing director of Photographers Direct, has written an article highlighting multiple uses of the same microstock image and asking why a reputable company would do this to itself. There are numerous answers, and most are so mind-bogglingly simple as to make anyone wonder why stock-industry insiders are still having this meaningless debate.
As Selling Stock posited in January, iStockphoto's first quarter seems to confirm that microstock has reached a plateau. Our analysis reveals that a group of the company's top shooters are experiencing a slight drop in average downloads compared to the end of 2009.
In January we published an analysis
of the units licensed in 2009 by a group of iStockphoto’s most
successful contributors and asked the question “Has Microstock Reached
a Plateau?” The first quarter 2010 results seem to confirm this is the case. As a
baseline, on June 1, 2009 we did a count of the total number of images
licensed in May 2009 by a group of 196 out of the 250 top selling iStock
contributors. (Information on some of the top 250 was not available.)
There were 442,533 images licensed by this group in that month. Average monthly sales were up only 5% by the end of 2009, but they were down 1% to only 3.9% by the end of March 2010. See the full analysis and the implications for the future.
"Agitation works: MPs want re-electing. Deadline 6 April," warns stop43.org.uk. The Web site, named after clause 43 of the proposed U.K. Digital Economy Bill, was launched by nine U.K. photography groups to prevent what they see as orphan-works exploitation.
As the photo industry struggles with pricing and licensing structures to accommodate digital uses, such uses keep growing. Every month brings new evidence of advertising, marketing and communications budgets steadily moving in the direction of the Internet, with predictions that 2010 will see digital spending surpassing print.