PicScout and PhotoShelter have announced an agreement under which the work of PhotoShelter photographers will be included in PicScout's Image Index, Registry and Connection platform. This offers some 50,000 individual PhotoShelter users access to the same PicScout technology used by major agencies to track uses of their images.
A huge percentage of all professional imagery licensed is used in one way or another to promote a product or service. But advertisers have recognized that the old ways of promoting are no longer working. They are aggressively searching for new and better ways to reach consumers. Advertisers' decisions dramatically impact future demand for photography, as well as where and how it will be used.
The photo discussed in this article is an almost perfect stock photo. It's not cutting edge; it's not trendy. It's not hip or cool. wshat it is is a photo that will license again and aagain for years....extending its revenue stream long after its production costs have been recouped. This is a photo with a very long tail.
Stock industry mainstay Ellen Boughn has penned a book that offers a perspective into microstock that is informed by 30 years of traditional experience. Though
Microstock Money Shots targets primarily the photo enthusiast, it may help traditional photographers evaluate the creative differences between micro and macro.
Corbis has revised how its Web site handles image pricing by introducing a new rights-managed calculator. The new calculator presents image pricing on one grid, where usage details such as image size and placement are easily adjustable.
LTU Technologies has announced upgrades to its LTU engine/ON demand platform, which enables image matching and similarity search. The company also expanded its developer program to provide open access to its application programming interface.
The British Association of Picture Libraries and Agencies has announced that it plans to include extra stands to accommodate unexpected demand. "Picture Buyers' Fair 2010 is defying the impact of the recession and is selling out," said BAPLA in a statement.