Many image producers and distributors like to show slight variations of a situation on the theory that some customers may want a horizontal rather than a vertical, or a different expression, or a medium shot vs. a close-up. But to maximize sales of all subjects it is extremely important to be cognizant of the search engine's strategy for delivering search returns.
Editorial Photographers of U.K. and Ireland, an independent membership-based group and email list, is spearheading a grassroots copyright campaign. The first step is a new Web site, Copyright Action, a "community and educational resource that aims to become the intellectual property equivalent of Crimestoppers," according to EPUK.
The latest report from TNS Media Intelligence, a research firm specializing in advertising and marketing information, says the ad market continued to sputter at the end of 2007. The year ended with $148.99 billion in ad revenue, a 0.2% increase of ad spending since 2006. TNS senior vice president of research Jon Swallen describes the market as stalled and "engulfed by the spreading pessimism about general economic conditions."
News agency AP is shifting focus, taking a primary role in covering sports and entertainment news worldwide and across all platforms.
After several months of private beta-testing, PicScout's ad-supported image application is open to the public. While still officially in beta, PicApp now offers bloggers and publishers access to free editorial and creative imagery.
Since the launch of Getty's new search engine last August, several image partners have become increasingly unhappy with the falloff in revenue their images generate and how low their images appear in the search return order.