The
24th Annual DMLA Conference will focus on “seizing the opportunity” as the content-streaming arms race generates more visual media production and visual content licensing - than ever imagined. The program will include 2 Keynotes, 6 full sessions and 15 roundtables delving into new technologies, sales and marketing strategies, hot legal topics, deep-dive educational opportunities and successful new business models with all-day networking and evening events sponsored by Google and PicRights.
House of Pictures, the Copenhagen based interior and lifestyle feature agency, will become a brand of
Image Professionals GmbH on October 1st, 2019. Pernille Schlosser, the founder and Managing Director will remain on board and in charge of the widely recognized boutique agency. House of Pictures, founded by Pernille Schlosser in 2000, is matching feature stories with high-end lifestyle publications around the world.
The Image Works CEO Mark Antman has announced that after thirty-six years of operation The Image Works will be closing in the near future. He added, "We have had a fantastic run, but it is time for me to close the business, retire and move on."
Alamy has told contributors that they no longer need them to supply copies of releases when the images are submitted. However, they advise that it is best if the contributor would indicate in the Alamy Image Manager under the optional information tab that a release is accessible. Then the customer can request to see the release if it is needed.
According to AdAge Brian Wieser, global president of business intelligence at WPP’s Groupm, weighed in with a blog post last week, saying “advertising growth is looking neutral to negative versus last year, with recent trends likely to continue.” Marketers, he stated, “need to be prepared for a downturn.” For more information see the
full story.
The 24th Annual
Digital Media Licensing Association Conference will convene at the Marriott Marina del Rey in Los Angeles on October 27 - 29. This is a must attend event for senior officials from organizations in the business of licensing rights to stock images. For the entire program schedule check out
this link.
A huge percentage of ads both in print and online use portraits of someone who is using or endorsing the product or service in the add.
Shutterstock has 134,636 headshots in its collection and
AdobeStock has 156,560. Many of these individual frames show 16 to 25 different headshots in the frame so the total variations is much greater.
Alamy has 107,506 women and 62,011 men headshots.
Getty has a total of 1,156,443 images with the keyword “headshot.”
Did you know that U.S. States can sometimes use your copyrighted photos for free? The case of
Allen v Cooper heading to the Supreme Court in November will test this right. Rick Gell, interim Executive Director of the
DMLA has interviewed the association’s Senior Legal Counsel Nancy Wolff of CDAS to try to understand how the state of North Carolina could claim this right and why the case has gotten all the way to the Supreme Court.
On September 10th the House Judiciary Committee unanimously passed by voice vote the Manager's Amendment to
H.R. 2426, the Copyright Alternative in Small-Claims Enforcement Act of 2019 (CASE Act). This legislation will provide U.S. creators with a viable means for defending their copyrighted works through the creation of a small claims tribunal within the U.S. Copyright Office.
In response to my story
RM Licensing No Longer Makes Sense Peter George Unger commented, “I have 9,200 images with Getty and every single one is RM. I am making on average $15,000 per year from them. Can you honestly tell me I can make more money than that on pathetic RF prices? for which they pay $0.25 cents per download. Which library would pay more then 15K on RF prices?
About Michael Masterson
Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.
Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.
He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.