Articles by Author

Masterfile Promotes Sales Exec, Expands Team

By Julia Dudnik Stern | 60 Words | Posted 8/15/2007 | Comments

Art Life Uses Off-Site Sales Force

By Julia Dudnik Stern | 419 Words | Posted 8/14/2007 | Comments

Florida-based Art Life Images is taking a streamlined approach to building its sales force. While a number of stock-licensing agencies employ telecommuters as photo editors, off-site employment remains relatively rare in the industry - particularly when it comes to sales executives.

Getty Integrates Nativ/Telestream Video Solution

By Julia Dudnik Stern | 52 Words | Posted 8/13/2007 | Comments

Veoh Networks Files Preemptive Suit Against Universal

By Julia Dudnik Stern | 391 Words | Posted 8/13/2007 | Comments

Veoh Networks, a California-based provider of broadcast-quality video over the Internet, has filed a Federal lawsuit against Universal Music Group. In response to "unreasonable threats" by Universal, the lawsuit seeks a preemptive injunction that would prevent Universal from filing a copyright infringement suit of its own.

Industry Slowdown Greatly Exaggerated

By Jim Pickerell | 656 Words | Posted 8/13/2007 | Comments (1)

Some in the investment community see a dramatic slowdown in the growth of the imaging market. I disagree. Overall, I think industry revenue is flat. Microstock is growing rapidly, but the revenue generated from these sales is being offset by a loss in traditional revenue.

A21 Down 7% in 2Q Revs

By Jim Pickerell | 377 Words | Posted 8/10/2007 | Comments

a21, Inc. has reported $5,696,000 in revenues for 2Q, down 7% from the previous quarter. The SuperStock revenues were down $130,000, or 4% for the stock image division.

Corbis Won't Disclose Financial Information

By Julia Dudnik Stern | 66 Words | Posted 8/10/2007 | Comments

Multichannel Media Study: Internet Key To Sales

By Julia Dudnik Stern | 364 Words | Posted 8/10/2007 | Comments

About half of design (53%) and advertising professionals (46%) see Web site and email campaign design as a sales opportunity. That's according to The Multichannel Mix - Creatives, a 147-page study that provides an overview of the current media landscape as it applies to creatives, including ad agencies, graphic designers and commercial photographers.

Advertising Growth: Online Trumps Print

By Jim Pickerell | 346 Words | Posted 8/9/2007 | Comments

Four years from now, more money will be spent in the U.S. on online ads than newspapers ads. This is bad news for image producers because the average price paid for a picture used in an online ad is much lower than the price for print use. It also seems likely that many micropayment photos will be satisfactory for Internet and mobile use, further depressing prices.

Getty Launches New Web Site, Replaces Exec

By Julia Dudnik Stern | 77 Words | Posted 8/9/2007 | Comments

About Michael Masterson

Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.

Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.

He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.