Articles by Author

CEPIC 2003 Congress

By Jim Pickerell | 1186 Words | Posted 6/7/2003 | Comments

The CEPIC International Congress in Europe is a ''must attend'' event for anyone interested in marketing stock photography but the venue this year in Lisbon, Portugal left a lot to be desired, and was not up to the standards of previous years. Conducting business was more of a challenge than at previous Congresses, partially due to increased attendence (Over 530 people from 338 companies).

Random Thoughts 64

By Jim Pickerell | 1165 Words | Posted 6/7/2003 | Comments

This issue has stories on: Zefa's Move to London, Gentieu Appeals Decision Favoring Getty, Getty's Assignment Program, Rex Features & Olycom Partner, Model Release, Leslie Hughes Joins Elisar and more on Keywording.

RF Metamorphosis

By Jim Pickerell | 3135 Words | Posted 6/7/2003 | Comments

The RF industry is facing some interesting challenges. It needs to increase single image prices, but that could lead to reduced volume and greater ''hassle'' for customers. It has a problem with unauthorized uses and the Subscription and Library models that sell images for greatly reduced prices are presenting a threat.

Keywording and Broccoli

By Jim Pickerell | 4892 Words | Posted 5/21/2003 | Comments

Randy Taylor owner of Stock Media offers an indepth outline of the factors to consider when keywording images for online search. He points out that keywording is critical because, ''If researchers can't find it, they can't buy it.''

ImageState Revenue Down

By Jim Pickerell | 4739 Words | Posted 5/21/2003 | Comments

Image State has reported turnover of approximately $4.7 million for the six months ended 31 December 2002. This was down 17% from $5.7 million for the period from 1 July 2001 to 31 December 2001. 36% of revenue was from the U.S.; 18% was from Royalty Free.

Marketing Images In Japan

By Jim Pickerell | 1393 Words | Posted 5/21/2003 | Comments

Japan is a $200 million market for stock photography, but only a small portion of that goes to non-Japanese photographers. Getty is making a major effort to get a larger share or this market, but they face some difficult hurddles.

Court Dismisses Gentieu Case Against Getty

By Jim Pickerell | 1923 Words | Posted 5/2/2003 | Comments

Federal Court in Chicago dismissed a motion for summary judgment in the Penny Gentieu case against TSI and Getty Images. Gentieu charged that the actions of TSI violated her copyright, that TSI breached its fiduciary duty, and breached her agency agreement. After reviewing the evidence, the court granted TSI's motion to dismiss the case in its entirety.

A21 To Acquire Superstock

By Jim Pickerell | 845 Words | Posted 5/2/2003 | Comments

On April 24, 2003 a21, Inc. announced that it had signed a Letter of Intent to acquire SuperStock. Earlier in the month the company had also announced a Letter of Intent to acquire Nonstock.

Random Thoughts 63

By Jim Pickerell | 1320 Words | Posted 5/2/2003 | Comments

This issue has stories on: Stock Boston Suspending Custom In-House Research, Educational Publishing Statistics, RF Trends, Digital Workflow Strategies, and Seminar for Agencies in London.

May 2003 Selling Stock

By Jim Pickerell | 3807 Words | Posted 5/1/2003 | Comments

This issue contains stories on: Getty Images Q1 Report, Greenberg Wins, Digimark Finds Infringers for Workbookstock, New Marketing Trends Emerge, Is RF In Your Future?, Subjects In Demand, and Klaus Tiedge's Journey Into RF.

About Michael Masterson

Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.

Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.

He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.