Webinar Discusses Monetizing Footage Archives

By Jim Pickerell | 179 Words | Posted 7/21/2020 | Comments (2)
Covid-19 has required everyone to re-think their business model and how they communicate with interested parties. Among the questions that footage professionals have are: How have they adapted to the exigencies of remote work? Is demand for archival content holding up? What can media companies do to fully unlock the commercial potential of their archival collections, and which technologies show the most promise in this evolution? See the webinar.

Still Images Or Video

By Jim Pickerell | 518 Words | Posted 7/15/2020 | Comments
If photographers are serious about trying to earn a portion of their living from photography they should probably focus on producing video rather than still images. Or maybe when they organize a video shoot also shoot some still images of the same situations. Recently, I was talking to Cameron Gough of Envato in Australia. He pointed out that the majority of the company’s earnings come from graphic related content and only about 10% to 20% of downloads are of still stock images. He also noted that video footage was the second highest type of content in demand without giving a percentage.

States Ignoring Copyright

By Jim Pickerell | 201 Words | Posted 7/15/2020 | Comments
In March 2020, a unanimous U.S. Supreme Court ruling held that Congress lacked authority to abrogate state’s sovereign immunity from infringement suits in the Copyright Remedy Clarification Act of 1990 (CRCA). When Congress passed the Copyright Remedy Clarification Act, it was responding to pressure from filmmakers like Rick Allen – as well as movie studios, software companies, and many other IP stakeholders – who said states were abusing sovereign immunity to avoid paying licensing fees.

Our Royalty System Is Destroying Photographers

By Jim Pickerell | 1376 Words | Posted 7/10/2020 | Comments
Since the 1980s “The legal and political environment has been tilted substantially in favor of shareholders and against workers,” according to Lawrence H. Summers, former U.S. Treasury Secretary and president of Harvard, and Anna Stansbury a Phd candidate at Harvard University. This story discusses the way this principal has played out in the stork photo business.

Why Businesses Need Professional Photos

By Jim Pickerell | 105 Words | Posted 7/10/2020 | Comments
The French publication BBN Times has published a report outlining four reasons why businesses should use professionally produced photos rather than pictures shot by their employees or amateurs. To read the full story which is in English click here.

Black Lives Matter Keywording Tip

By Jim Pickerell | 75 Words | Posted 7/9/2020 | Comments
Getty Images has passed along a keywording tip to its photographers who may be taking pictures related to Black Lives Matter.

List Prices Mean Nothing

By Jim Pickerell | 261 Words | Posted 7/5/2020 | Comments (2)
What’s an image worth? Owen Franken sent me his image (shown below)  of sliced duck in a Paris restaurant as it appears on the Getty Images website. The list price on Gettyimages.com for a large file is $475 Euros. If all the customer needs is a very small file, only suitable for online use, the price is only 50 Euros. Getty licensed this image to a customer in Canada for $0.14 and the photographer received $0.03 for his work. The photographer’s royalty share of the gross sale price is 20% so actually the photographer was only entitled to $0.028, but in a moment of generosity Getty rounded the payment to the next highest cent.

Is There A Need For A Publication Like Selling Stock?

By Jim Pickerell | 558 Words | Posted 6/23/2020 | Comments (3)
After reading my story “Copyright Protection For Photos Is Dead” Paul Melcher wrote, “If there is no more copyright, then there is no more licensing. If there is no more photo licensing then there is no more reason for the existence of ‘Selling Stock’"

Licensing Stock Footage

By Jim Pickerell | 291 Words | Posted 6/18/2020 | Comments (1)
Recently, I was asked to provide a list of some of the best agencies that license footage. I provided the following list and recommended that the videographer try to put the same clips with multiple agencies, non-exclusively, in order to maximize sales.  Pond5, Shutterstock, AdobeStock, iStock, Dissolve and Storyblocks.

Mobistok Empowers Photographers With New Selling Platform

By Jim Pickerell | 443 Words | Posted 6/18/2020 | Comments
Mobistok in Hamburg, Germany has announces a new platform for licensing uses to stock images which puts power back into the hands of photographers. Anyone who shoots images with their smartphones can go to Mobistok to put their imagery up for sale. While many stock photo websites make it a bit more difficult for individuals to sell their photos, Mobistok has been created from the ground up as a seamless way to sell photos and videos.

About Michael Masterson

Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.

Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.

He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.