Articles by Author

National Geographic Creative Looking For Senior Photo Editor

By Jim Pickerell | 335 Words | Posted 6/14/2016 | Comments

National Geographic Creative is looking for a new Senior Photo Editor. Based in Washington, DC this person will review submissions from National Geographic Creative talent, assess which assets would be of commercial value and make determinations as to how they can best be directed for monetization.

Visual China Group’s Image Collections

By Jim Pickerell | 1670 Words | Posted 6/13/2016 | Comments

Visual China Group has provided a list of the third party image collections it represents. The combined totals of RM and RF images in these collections is over 10.5 million images. It has been believed that VCG represents all the images in the Getty Images collection, but that appears not to be the case.

Microsoft And Google Make Peace

By Jim Pickerell | 223 Words | Posted 6/10/2016 | Comments

On April 22, 2016 Google and Microsoft announced officially that they had buried the hatchet. Reflecting a changing relationship, the two sides drop complaints to regulators around the globe. Why should stock photographers care?

Don’t Customers Have Enough RF Images Already?

By Jim Pickerell | 720 Words | Posted 6/9/2016 | Comments

At the recent CEPIC conference one attendee asked, “Why do customers continue to buy RF images? Don’t they already have enough? If they get unlimited rights to everything they own, why don’t they just use the images they have already purchased and never need to buy another image again?”

Getty Images And Virtual Reality

By Jim Pickerell | 483 Words | Posted 6/7/2016 | Comments

Getty Images has launched the Getty Images Virtual Reality Group, a new business dedicated to the creation and global distribution of virtual reality (VR) content.

Pond5 Launches Customer Sweepstakes

By Jim Pickerell | 282 Words | Posted 6/6/2016 | Comments

Pond5, the largest provider of royalty-free digital video assets, announces the Pond5Million Sweepstakes celebrating the company’s milestone of 5 million videos uploaded to the platform and its growing community of more than 40,000 artists.

Over 97% Of Getty Visitors Come To Look At – NOT PURCHASE – Imagery

By Jim Pickerell | 518 Words | Posted 6/2/2016 | Comments

According to Getty Images CEO, Dawn Airey, “Over 97 per cent of visitors come to our websites to look at – not purchase – amazing imagery.”

ACSIL Announces Panelists For NY Expo June 9th

By Jim Pickerell | 671 Words | Posted 6/2/2016 | Comments

ACSIL has announced the panelists who will be speaking at its ACSIL FOOTAGE EXPO 2016 in New York next week. The event is being held at the historic Prince George Ballroom at 15 East 27th Street, New York City on June 9, 2016. This one-day event is a chance to meet with footage distributors from both Europe and the U.S. and to hear discussions about the latest trends in the stock frootage industry.

Graphics Detective Finds Unauthorized Uses

By Jim Pickerell | 538 Words | Posted 6/1/2016 | Comments

Graphics Detective (GD) in Belgium has developed a strategy for chasing online infringements that photographers may want to check out. There is no cost to the photographer unless there is a settlement. In the event of a settlement Graphics Detective pays the photographer 50% of whatever it collects.

Shutterstock Offers Reverse Image Search on iOS

By Jim Pickerell | 300 Words | Posted 6/1/2016 | Comments

Shutterstock, Inc. has made its visual search features, first introduced for desktop use in March available for mobile use. Reverse Image Search for mobile invites users to capture the world around them on their mobile phones, and then upload them via the Shutterstock app to search Shutterstock’s collection of over 80 million images for similar content and style.

About Michael Masterson

Michael Masterson has a broad range of experience in marketing, business development, strategic planning, contact negotiations and recruiting in the photography, graphic design and publishing industries. In addition to his long experience at the Workbook and Workbookstock, Masterson owned and was creative director of his own graphic design firm for several years.

Masterson has been a speaker or panelist at industry events such as Seybold, PhotoPlus Expo, Visual Connections and the Picture Archive Council of America (PACA) national conference. He is currently the national president of the American Society of Picture Professionals (ASPP). He also serves on the board of the Silver Lake Neighborhood Council in his Los Angeles community. He chaired the marketing committee for the Los Angeles Conservancy, a historic preservation advocacy group, for many years.

He currently heads Masterson Consulting, working on projects ranging from business development for creative companies and sourcing talent for them to promoting and marketing industry events as well as providing resume and professional profile services for job-seekers. He can be reached at zvpunryqznfgrefba@tznvy.pbz.