Shutterstock may have decided the loading up of their collection with “Similar Content” may have gotten out of hand and may not be benefiting customers. They have recently changed their editing strategy and issued a
notice to contributors saying, “Submitting subtle variations of the same image can be considered content spamming and is not permitted. We continuously evaluate our collection and remove images that do not meet our policies.”
Given the declines in stock photo prices, it may be time for the industry to look for a new image pricing strategy. Yesterday I made
an argument for why the industry needs to price based on performance, or demand for certain images. There also needs to be a price floor for certain images that are in greater demand. Price should have little, if anything, to do with whether the image is exclusive or non-exclusive.
A professional stock photographer has pointed out to me that a long held tactic to price a premium brand of anything is that a higher price indicates higher quality. He argued this is why some photographers insist on selling their images as Rights Managed. They believe they are producing a higher quality product. They often go to a great deal of effort and expense to produce their images. As a result, they feel they are not only justified in charging more, but that it is the only way they can recover their production costs.
RightSmith Group, specialists in the licensing and management of high-value media archives, has partnered with
Profiles Television, creator of The Amazing Race, to commercialize its enormous archive of stunning stock footage from the world-renowned TV series. Hundreds of hours of pristine footage covering more than 85 countries is now exclusively available for licensing by creative professionals via the
RightSmith content licensing portal.
I’ve been doing a little more thinking about some of the implication of the
story I wrote on Monday. As an American I had assumed that image creators who only earn a few thousand a year from their creative work couldn’t possibly be supporting themselves from the images or illustration they produce. Therefore, I had concluded that they must be amateurs. That may not be the case.
Stock photo sellers and producers should read the New York Times story “How the Internet Is Saving Culture, Not Killing It” (
https://www.nytimes.com/2017/03/16/learning/questions-for-how-the-internet-is-saving-culture-not-killing-it.html?_r=0 ) The story makes the argument that increasingly Internet users are willing to pay for certain content and no longer expecting that everything they find on the Internet should be free.
Dreamstime, has announced the implementation of a proprietary artificial intelligence (AI) system that uses sophisticated algorithms to screen submitted images. The machine learning tool is designed to examine how human editors at Dreamstime review images, and then adjust its parameters to best match the editors' various criteria
Shutterstock, Inc. has announced that it has signed an exclusive global distribution deal with World Surf League (WSL) to market and license imagery from WSL’s Championship Tour and Big Wave Tour Events. The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.
There is a lot of noise about the demand for photos that are “natural,” “candid” and more “realistic shots of real people” rather than the carefully arranged, high production value photos that have been best sellers in the stock photo industry for many years.
Thanks to information supplied by
microstock.top concerning Shutterstock contributors and information from
Nationmaster.com regarding the average 2014 monthly salary from 162 countries, it is possible to get a better understanding of why more than 60% of the images in the Shutterstock collection are provided by Eastern European and Asian creators.