Macrostock

Photographers Setting Prices

By Jim Pickerell | 648 Words | Posted 4/27/2012 | Comments
Many photographers, upset with the low prices their distributors are charging for uses, have become enamored with the idea that PicturEngine will allow them to set their own prices for use of their work. That may not work as well as they hope.

Getty Takes Over Operation of Lonely Planet

By Jim Pickerell | 358 Words | Posted 4/26/2012 | Comments
Getty Images will become the sole global distributor for Lonely Planet’s 420,000+ travel images as of July of this year. The collection from approximately 370 photographers has been built up over the last 14 years.

Marketing PicturEngine

By Jim Pickerell | 1527 Words | Posted 4/23/2012 | Comments
Previously we wrote about the new search engine PicturEngine. The key question is not how well the search works, the number of images they offer or the chance for photographers to ask for higher prices for their work. The key question is how will they make customers aware that their site exists? The question is marketing.

PicturEngine: New Portal

By Jim Pickerell | 1738 Words | Posted 4/17/2012 | Comments
A new search engine called PicturEngine is getting a lot of attention in the blogosphere. It has recently been released in Beta after four years in development. The founder, Justin Brinson, also owns two agencies: Corner House Stock Photos and Picturesque.

Alamy’s Novel Use

By Jim Pickerell | 744 Words | Posted 4/12/2012 | Comments
Back in 2008, in an effort to try to compete with microstock, Alamy introduced its Novel Use licensing model. This strategy allowed the company to license RM and traditional RF images for very limited small uses without risking loss of revenue when these same customers wanted to make larger uses of the images.

What Value Exposure?

By Jim Pickerell | 780 Words | Posted 4/11/2012 | Comments
Publishers are asking for free pictures more frequently. Usually they argue that the recognition a photographer receives from having his or her pictures appear in their publication is all the compensation the photographer should expect. Often they don’t even publish a byline.Thus readers have no way of knowing who took the picture.

Production Cost vs. Value To The Customer

By Jim Pickerell | 1451 Words | Posted 4/9/2012 | Comments
Photographers lament the low prices being paid to use some of their “unique and unusual  images,” particularly when the images are costly to produce and unlikely to be in high demand. Some photographers, particularly those with unique scientific/nature images, believe that specialist agencies are “shooting themselves in the foot” when they place such images with Getty, Corbis and Alamy. These major distributors dramatically discount the prices they charge for the use of images regardless of how much they cost to produce.

Alamy Passes 30 Million Images Mark

By Jim Pickerell | 151 Words | Posted 4/2/2012 | Comments
Alamy has moved effortlessly past the 30 million image milestone and is currently adding 1 million new images every month to its pool of editorial and creative stock imagery.  Included in the new offering is a much stronger position in the celebrity image space.

Masterfile No Longer For Sale to Arius3D

By Jim Pickerell | 285 Words | Posted 4/2/2012 | Comments
IIn August of 2011 Arius3D Corp made an offer to purchase Masterfile for $21.4 million in a bid to expand into the 2D market. Since then Arius3D has been trying to raise the financing necessary to close the deal. Several tentative closing dates have passed, the last being March 31, 2012, and it has now been announced that the deal “will not close,” and the offer to purchase is not being extended.

Flickr As A Marketing Tool

By Jim Pickerell | 1152 Words | Posted 3/30/2012 | Comments
Most professional photographers believe Flickr is a site they should avoid because someone might steal their pictures. They think of it as a place where amateurs put the pictures they want to share with family and friends. Todd Klassy is using it very effectively to market his images in his part-time photographic business.

Growth in UIG/Encyclopaedia Britannica Image Quest Product

By Jim Pickerell | 469 Words | Posted 3/26/2012 | Comments
Universal Images Group Limited has built a database of more than 2.5 million education images for use by Encyclopaedia Britannica, in its Image Quest online subscription service for schools, colleges and universities.

Encyclopaedia Britannica Going Out Of Print

By Jim Pickerell | 478 Words | Posted 3/21/2012 | Comments
After 244 years, the Encyclopaedia Britannica (EB) is going out of print. Sales peaked for Britannica in 1990 with 120,000 copies sold. In 2010 – the last edition – only 8,000 copies of the 32-volume set were printed and 4,000 still sit in a warehouse unsold.

Pricing Stock Images Based On Usage

By Jim Pickerell | 300 Words | Posted 3/18/2012 | Comments
There are a number of stories on this site that will aid you in determining what to charge for a stock photo usage. Below is a list of story titles and the number of credits required to read the entire story. Click on the detailed description link and it will take you to a short description of what is included in the full story. Click on the Story link and it will take you directly to the story and deduct the appropriate number of credits from your account.

Making Stock Photography Profitable

By Jim Pickerell | 1405 Words | Posted 3/16/2012 | Comments
If your goal is to earn a full-time living from photography -- and particularly stock photography -- you need to read this series of 14 articles. They were originally written in the summer of 2010. Since then the general state of the photographic industry has continued to go downhill. These articles discuss key aspects of the business and issues that those who want to earn their living taking pictures must consider.

A Win-Win In Educational Licensing

By Jim Pickerell | 1212 Words | Posted 3/7/2012 | Comments
Image creator success stories in the current educational publishing environment are few and far between. The strategy one photographer used when licensing educational re-use of an image may be instructive.

Robert Harding Acquires Specialist Stock

By Jim Pickerell | 238 Words | Posted 3/5/2012 | Comments
Robert Harding World Imagery www.robertharding.com, a travel and global imagery specialist agency has acquired Specialist Stock.  Specialist Stock is a comprehensive collection of environmental and nature themed still photos and footage that is regularly licensed to international broadcasters, publications and the education sector.

Future Of Licensing

By Jim Pickerell | 1404 Words | Posted 3/1/2012 | Comments
ASMP’s “The Future of Licensing” webinar with Frederic Haber, of the Copyright Clearance Center; Henry Oh, entrepreneur and digital content distributor; Eugene Mopsik, Executive Director of ASMP and Richard Kelly, moderator was held yesterday and can be downloaded here. Licensing was defined as a process that allows a customer to use something that is too expensive for them to own outright.

Getty Images Announces Innovative Industry Leading API Platform

By Jim Pickerell | 636 Words | Posted 2/23/2012 | Comments
Getty Images, Inc. has announced the release of Connect by Getty Images, an innovative new content distribution service. This powerful and flexible API is designed to give Web publishers built-in access within their publishing tools to Getty’s images, as well as the search metadata associated with them.

The Granger Collection Launches Mobile Website

By Jim Pickerell | 125 Words | Posted 2/23/2012 | Comments
The Granger Collection, a historical image library, has launched a mobile version of its website, www.granger.com, that will make it fast and easy for picture professionals to search 25,000 years of world history from the palm of their hand.

Alamy Signs Global Distribution Deal With ZUMA Press

By Jim Pickerell | 185 Words | Posted 2/20/2012 | Comments
ZUMA Press, the California-based news agency is now supplying Alamy's live news feed with images from its global network of 3,000 photojournalists.  Owned and run by renowned photojournalist Scott Mc Kiernan, ZUMA has also made its back catalogue available online through Alamy’s

VII Members Receive Awards in 2012 World Press Photo Contest

By Jim Pickerell | 112 Words | Posted 2/20/2012 | Comments
VII has announced that two of its member received top awards in two of the 9 categories in the 2012 World Press Photo Contest. Stephanie Sinclair, received a First Prize for Conterporary Issues stories and Donald Weber a First Price for Portaits.

Opportunity For Photography Students

By Jim Pickerell | 367 Words | Posted 2/15/2012 | Comments
Since September 2011 photography and illustration students have submitted more than 3,000 images to Alamy, the world's largest online stock photography agency. For the next two years these contributors will receive 100% of all money collected for the licensing of their images.

Arius3D Agreement To Acquire Masterfile Extended Again

By Jim Pickerell | 189 Words | Posted 2/2/2012 | Comments
Arius3D Corp. and Masterfile Corporation have agreed to extend to March 31, 2012 the closing of the previously announced proposed acquisition by Arius3D of all of the issued and outstanding securities of Masterfile
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ImageState To Close – Again!

By Jim Pickerell | 867 Words | Posted 2/1/2012 | Comments
Imagestate Media Ltd and Imagestate Media Partners Ltd has ceased trading through its website and as of February 1, 2012 has entered Administration. The assets of the above companies have been acquired by a new investor. The ongoing business of Imagestate will be managed by Impact Photos. Heritage Images will operate separately.

Copyright: An Idea vs A Visual Representation Of The Idea

By Jim Pickerell | 215 Words | Posted 1/30/2012 | Comments
In the U.S. it is possible to copyright a specific visual representation of a concept, not the concept itself. In what may be a precedent setting decision in the Patents County Court in London His honour Judge Birss QC has decided that a concept, or visual technique can also be copyrighted.