Statistics & Surveys

What To Shoot: Learning From iStock

By Jim Pickerell | 683 Words | Posted 7/12/2018 | Comments
In the previous story I examined the Getty Image Creative collection, and in particular EyeEm’s contribution to that collection, in and effort to determine what subject matter might be in greatest demand, and thus most needed. iStock offers some interesting insights into the subject because it basically has two separate collections – Signature and Essentials – with imagery at different price points.

Are Photographer Shooting What’s In Demand?

By Jim Pickerell | 870 Words | Posted 7/12/2018 | Comments
If the major stock distributors want to sell more pictures it might be a good idea to give photographers more information about the relative demand for certain subjects in terms of number of images licensed and revenue generated by images with certain keywords. If occurred to me that the fastest growing collection on Gettyimages.com is EyeEm. Currently there are 26,024,940 images in the Getty Creative collection and 4,620,578 or 18% of them have been supplied by EyeEm. A little less than two years ago EyeEM only had 256,152 image in the collection.

Know Your Return-Per-Image

By Jim Pickerell | 726 Words | Posted 5/31/2018 | Comments
I would like to encourage every stock photographer to begin to calculate, on an annual basis, their Return-Per-Image (RPI) for each agency they work with. This is particularly important for those photographers who hope to realize a profit for the time and expense they invest in producing stock images.

Getty RF Promotion

By Jim Pickerell | 247 Words | Posted 5/29/2018 | Comments
Getty has just sent out an email to its customers promoting its Creative Royalty-Free Imagery.  When you click on View All Creative Images you find that there are 16,844,390 images in the Creative RF collection. There are also 6,590,271 "Creative RM" images in the total Creative Collection.

Technavio 2018 Global Still Images Market Report

By Jim Pickerell | 732 Words | Posted 5/22/2018 | Comments
London based, Technavio has published its 2018 report on the global still images market. The report estimates that the market will grow at a CAGR (Compound Annual Growth Rate) of approximately 8% during the period 2018-2022. The report is available at a discounted price of $2,500 and is said to “provide an analysis of the most important trends expected to impact the market outlook. In addition, it offers an up-to-date analysis of the market concerning the current market scenario, latest drivers, and the overall global environment.”

Is $1.00 Per-Image, Per-Year Enough?

By Jim Pickerell | 1169 Words | Posted 5/14/2018 | Comments
Recently Alfonso Gutiérrez, CEO of AGE FotoStock told one of my readers that a "professional" stock photo collection in an agency should be returning to its contributors a minimum of $1.00 per-image per-year. The photographer noted that his returns from AGE were way below that number and he wondered whether many photographers are seeing that kind of return.

Can Shutterstock Grow Revenue?

By Jim Pickerell | 1034 Words | Posted 5/1/2018 | Comments
Shutterstock ought to think about raising prices. Clearly the number of images download is flat and not likely to grow significantly in the future. Just look at the quarterly download numbers for 2016 and 2017. The overall market for stock photographer is not growing. For years Shutterstock got away with taking market share away from Getty. They though that because their downloads were growing that the market was growing. In reality they were just taking customers away from Getty.

Stock Image Industry Potential

By Jim Pickerell | 373 Words | Posted 2/5/2018 | Comments
I was asked recently, “Kindly tell me how I can determine the market potential of the stock image industry.” Here’s my short answer. Your question doesn’t have an easy answer. I think the annual gross revenue, worldwide, generated by the licensing of stock imagery is about $2.5 billion. This breaks down to approximately $600 million for footage, $400 million for editorial, news oriented images and $1.5 billion for generic still images and illustration. About one-third of the $1.5 billion is for illustration, not photographs.

Leading Shutterstock Contributors

By Jim Pickerell | 1244 Words | Posted 1/5/2018 | Comments
At the end of 2016 Shutterstock had 190,000 contributors. By May 2017 that number was up to 225,000 and in September when they launched Shutterstock Custom Content they said they had 250,000 contributors. Presumably the number was even higher at the end of the year.

VisualSteam Releases Stock Image Licensing Survey Results

By Jim Pickerell | 661 Words | Posted 12/11/2017 | Comments
VisualSteam has released the results of its 5th Annual Survey of Creative Pros on the issue of Stock Image Licensing. The survey was sent to US art buyers, art directors, art producers, creative directors, photo editors and marketing professionals and provides a glimpse into what is driving image licensing today.

Photos Shot In 2017

By Jim Pickerell | 621 Words | Posted 12/7/2017 | Comments
According to Statista 1,200 billion photos will be taken worldwide in 2017. Not surprisingly,  85% of them will be taken with Smartphones, 4.7% taken with Tablets and only 10.3% were taken with digital cameras. That works out to about 123,600,000,000 photos taken with digital cameras. A very small percentage of these will be made available available for licensing.

Top Suppliers To Getty Images

By Jim Pickerell | 1545 Words | Posted 11/10/2017 | Comments
It was recently called to my attention that EyeEm has 3,494,298 images in the Getty Images collection. Add to that the 2,755,731 in the Moment collection (from Flickr photographers) and these two collections represent 29% of the combined RM and RF collections currently on Gettyimages.com, and 41% of the RF collection alone. I thought it might be interesting to take a look at the current number of images each brand has at Getty.

Are Getty’s Top Suppliers Providing What Customers Need?

By Jim Pickerell | 1972 Words | Posted 11/10/2017 | Comments
One of the interesting questions raised by the chart in the previous story and the chart below is the annual revenue each collection might possibly generate. Certain specialized collections may have provided very few images and thus generate much less than the larger collections. However, by using the attached chart brand owners may be able to get a senses of whether their images are selling as well as those of their competitors.

Getty Images Revenue

By Jim Pickerell | 514 Words | Posted 11/8/2017 | Comments
Moody’s Investor Service reports that total Getty Images revenue for the twelve months ended 30 September 2017 was $836.8 million.

Alamy Trends Since 2008

By Jim Pickerell | 713 Words | Posted 11/2/2017 | Comments
Alamy had a very good year in 2016 with total turnover up 31% to 19,185,668 £ compared to 14,627,376 £ in 2015. However, much of that percentage growth was due to strong sales in the U.S. and a declining exchange rate in the pound compared to other currencies. Based on the U.S. dollar rate at the end of each year the total turnover 2016 was $23,675,114 compared to $21,569,529 for 2015.

GDUSA Stock Visuals Survey Results

By Jim Pickerell | 828 Words | Posted 11/1/2017 | Comments
The results of Graphic Design USA’s 31st Annual Stock Visual Reader Survey are now available here. Ninety-two percent of the respondents use stock photos, 72% use stock illustration and 41% use footage and animation. This is a must read for anyone trying to produce imagery that the market wants.

Shutterstock Q3 2017 Financial Results

By Jim Pickerell | 1061 Words | Posted 10/31/2017 | Comments
Shutterstock has reported Q3 2017 revenue of $141.1 million up $18.0 million, or 14% on a constant currency basis, compared to Q3 2016. The revenue was also up $7.1 million from Q2 2017. Revenue per download averaged $3.23 per image, an 11% increase over Q3 2016. About 27% of revenue, or roughly $38.09 million, was paid out in royalties to contributors.

Global Advertising Forecasts

By Jim Pickerell | 786 Words | Posted 7/27/2017 | Comments
In reviewing the latest reports from Magna, eMarketer, PriceWaterhouseCoopers and ZenithOptimedia it appears that the global advertising market is expected to generate about $504 billion in 2017, up 3.7% from 2016. The growth in 2016 was +5.9%, but the Olympics and U.S. Elections contributed a lot to that growth. Global advertising growth is expected to re-accelerate to +4.5% in 2018 with the return of even-year events (Football World Cup in Russia, Mid-Term U.S. elections, Winter Olympics in South Korea.)

What Sells?

By Jim Pickerell | 1524 Words | Posted 7/12/2017 | Comments
Assuming you are taking pictures because you want to earn some money from what you produce, it would be very helpful to have some information about which images among the hundreds of millions out there are actually selling, and how frequently. What’s in demand?

Future Growth Potential For Stock Video

By Jim Pickerell | 818 Words | Posted 6/8/2017 | Comments
One of the big questions in today’s stock photo industry is the future potential for stock video use. Recently, the Digital Media Licensing Association (DMLA) conducted a webinar on this subject. A video is available here.

What Sells: Part Two

By Jim Pickerell | 895 Words | Posted 5/29/2017 | Comments
In a comment to my previous story, Sarah Fix of Blend Images pointed out that technology solutions alone may not provide photographers with the information they need to make the most productive use of their time and resources.

Locating Major Stock Image Producers

By Jim Pickerell | 729 Words | Posted 5/15/2017 | Comments
Where are the major producers of stock images located? One might expect then to live in New York, London, Los Angeles and Berlin near where the major customers. We also must not forget San Francisco, Seattle and Calgary. Think again.

Getty Turns The Corner

By Jim Pickerell | 590 Words | Posted 4/17/2017 | Comments
From and investors point of view, Getty may have turned the corner. However, this may not benefit image creators, particularly those from North America and the Western Europe. It is my understanding that gross revenue in 2016 was about $840 million, up about 4% from around $808 million in 2015. Until 2016, Getty’s revenue declined steadily for about three years as they struggled to get their prices in line with their major competitor, Shutterstock.

Questions Agencies Should Be Asking

By Jim Pickerell | 593 Words | Posted 4/4/2017 | Comments
Here is a list of 13 questions agencies should consider asking themselves. They might even want to consider asking their top producing photographers and illustrators questions 3, 4 and 7.

Global Still Image Market Growth Trends: According To Technavio

By Jim Pickerell | 904 Words | Posted 4/3/2017 | Comments
Technavio, a leading global market research company headquartered in London, has released its annual report on the Global Still Image Market, looking ahead five years to 2021. They say: “Technavio analysts forecast the global still images market to grow to USD 4.46 billion by 2021, at a CAGR of close to 8% over the forecast period."