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Articles from January 2014
More and more stock agencies that license RM and Traditional RF rights are becoming aggregators of images rather than direct sellers of images. This is not a new phenomenon, but as more and more customers tend to go to a few large databases to find the images they need it is having a major impact on the income of many photographers.
, one of the leading international photo libraries representing 5,500 contributors worldwide and representing over 15 million images, today announced that it had completed the purchase of The Data Archive/Construction Photography
, a digital asset management software developer and a specialist photography and licensing company.
has announced to its contributors that as part of its initiative to streamline and simplify its collections structure and improve customer experience it will be retiring Jupiterimages.com and Punchstock.com over the course of February and March.
contacted 10 microstock agencies to determine what they believe will be visual trends in 2014. The agencies contacted were: Stocksy, PeopleImages, Fotolia, PantherMedia, Photocase, IngImage, Pixta, Photospin, YayImages, Dreamstime. Stockphotosecrets then compiled a list of 50 trends
with photo examples of each. The list is well worth reviewing as you plan your photo shoots for 2014. Review the list here
It is getting harder and harder to decide which stock photography licensing model to use if a photographer’s goal is to maximize earnings. For a long time it was generally assumed that the way to maximize revenue was to license your images based on usage (Rights Managed). In this way the seller could charge a lot of money – sometimes many thousands of dollars -- when a customer wants to make extensive use of an image. The fatal flaw in the RM licensing strategy is that when every sale is negotiated, there is a tendency to accept whatever a customer is willing to pay. See some comparative statistics about all the licensing models.
Vital Imagery Ltd.
, a leader in the online graphics subscription services, announced today that it has acquired Clipart.com and AnimationFactory.com from Getty Images
. These pioneering websites offer royalty-free clipart, 3D images and animations, photos, photo objects, Microsoft PowerPoint templates, fonts, as well as video backgrounds, e-mail and web page backgrounds for use in commercial and personal projects.
Yesterday, I wrote about the problem of the growing size of image databases
and how this is making it difficult for customers to easily find the right image for their projects. Many good images are never seen by anyone because they get buried in the search returns delivered.
Recently on the Linkedin Stock Photography blog
Valerie Henschel asked, “When do you cull older non-selling images from your archive?” It is certainly something to think about. If customers are forced to go through a lot of outdated, mediocre or totally irrelevant images in order to find something that really fits their needs – and hopefully the best of that subject matter available in the collection – they are likely to give up and go elsewhere. As the choices of almost any photographic subject expand exponentially, this is becoming a bigger and bigger problem for buyers.
Shutterstock has published an infographic that outlines some Global Design Trends 2014
based on its more than 350 million all-time downloads and over 100 million of them in 2013.
Do companies need an inexpensive catalogue of company-specific images showing their products and services being used by consumers? FlashStock, Inc.
thinks they do. Do the companies still need such images if that are all shot by part-time, amateur photographers using cellphones?
Alamy has announced that it will add vector graphics to offering as part of its strategy to provide a full service to image buyers. The company is launching with a collection of 500,000 vectors from leading suppliers including YAY media AS, Matthew Britton and Pavel Konovalov.
If you want to see beautiful pictures and know what’s happening visually in the world at large there is no better place to go than the Time Lightbox
. Each Friday the Time editors put together a 40 to 60 image slideshow of the best pictures that have come across their desks in the past week that were shot by news photographers around the world.
If there is something related to photography or illustration that you want to learn more about, chances are that Shutterstock’s Skillfeed (www.skillfeed.com
) has a video tutorial on the subject. Some of the tutorials are designed for beginners while others are aimed at people with more advanced experience. When searching a subject you can sort the tutorials by your skill level.
Google has just made it much easier for searchers to find images they can legally use for FREE – even for commercial uses. Bing introduced this feature last July. Go to Google. Use the images search feature and search for any subject. Click on “Search Tools” and under that click on “Usage Rights.” The default search is “not filtered by license,” but the searcher can change that to any one of the following:
n it’s latest trend briefing
, the Image Source blog, IMSO, delivers an analysis of popular stories covered during 2013 – from the Cult of Maersk on the rise of Industrial imagery to features on Richard Avedon’s work in Jeans Advertising – the research reveals five developing trends in photography: Mythography; Post-Cowboy Capitalism; Neo Geo Plus; Tonka Tech; and The Double Take.
I was recently asked to name the 5 biggest companies in the stock photo industry and the percentage of total industry turnover they represent. The surprising thing is how the names of the top 5 have changed in the last few years and the implications for the long term future of the industry.
Last summer Selling Stock published stories here
about efforts in the UK to revise the copyright rules and devise a path for those who want to use “orphan works” to do so legally. Orphan works are any copyrighted material where the copyright holder cannot be identified or located. The process moves forward.
Recently Shutterstock published a Trend Report that showed the 12 most popular images downloaded by creatives in the last week. While this is a very small sample it may provide useful insights for photographers to consider. Only 4 of the 12 images in greatest demand were photos and two of the 4 were backgrounds. The other 8 images were Vector illustrations.
Recently, a photographer who has been regularly producing images for RM licensing for a lot of years asked, “Is there any future in stock photography?” He is with a leading agency, made very good money in the 1990s and sales were pretty good in the early 2000s. Then came 2008-2009 and sales dropped off the cliff. Now he is questioning whether it is worthwhile to continue to produce. He also said, “I have ever bought into the Royalty Free idea.”
A subscriber asked recently, “What is the best way to find out all the legal compliance issues associated with selling stock images of individuals and/or groups?” The issue is very simple. If the image is used for any type of commercial use you need a release. If it is being used for editorial use to illustrate a magazine or newspaper story of something that actually happened, and was taken in a public place, then a release is usually not required. However, it can get a little fuzzy if a picture of someone is used to “illustrate” an editorial story that has nothing to do with the subject of the photograph’s lifestyle.
For the past two years I have been tracking semi-annually the total downloads and images in the collection of 420 of iStock’s top earning contributors. As of the end of 2013 these contributors had a total of at least 50,777,000 total career downloads and 1,794,494 images in the iStock collection. Two-hundred-three of these contributors (48%) have uploaded fewer than 100
new images to their collections in the last two years.
Based on the downloads of 420 of iStock’s most productive contributors who have a combined total of at least 50,777,000 downloads the number of downloads in 2013 were down about 12%
compared to 2012. This group of contributors have approximately one-third* of all iStock downloads since the company’s founding,
Total global ad spend in 2013 was between $489.6 billion (Magna Global
) and $503 billion (ZenithOptimedia
). This is up between 3.2% and 3.5% compared to 2012. According to eMarketer
the U.S. portion for 2013 is about $171.33 billion or 34% of the world media market.