Choosing A Licensing Model

Posted on 1/29/2014 by Jim Pickerell | Printable Version | Comments (1)

It is getting harder and harder to decide which stock photography licensing model to use if a photographer’s goal is to maximize earnings. For a long time it was generally assumed that the way to maximize revenue was to license your images based on usage (Rights Managed). In this way the seller could charge a lot of money – sometimes many thousands of dollars -- when a customer wants to make extensive use of an image. The fatal flaw in the RM licensing strategy is that when every sale is negotiated, there is a tendency to accept whatever a customer is willing to pay. See some comparative statistics about all the licensing models.


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Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Ron Levy Posted Sep 9, 2014
    Very interesting comparison, thanks for the numbers. My only criticism is a rather superficial but annoying recurring problem in all the articles I've read -- lack of proofreading. There are so many typos, grammar and punctuation mistakes that it becomes hard to read without re-reading many parts. This article is no exception. It requires more than just spell-check.

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