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Articles from September 2007

Corbis Exclusive: Morelia Film Festival

By Julia Dudnik Stern | 79 Words | Posted 9/28/2007 | Comments

Jupiterimages Invites Stockxpert Contributors to Premium Brand

By Julia Dudnik Stern | 372 Words | Posted 9/28/2007 | Comments
In a move that blurs the boundaries between professional and hobbyist photographers, Jupiterimages has invited the contributors of its micro-payment community Stockxpert to submit work for sale under the company's Dynamic Graphics brand.

MRR Usage Categories Defined - Part 3

By Jim Pickerell | 757 Words | Posted 9/28/2007 | Comments (1)
Here are uses included in each category of the Modified Rights Ready (MRR) business model. Any use not specifically included in the first 15 definitions falls into the "Other" category and must be negotiated. In addition, uses in several different categories are not permitted unless each category is purchased, or they are all commercial uses and that category is purchased.

MRR Prices - Part 2

By Jim Pickerell | 511 Words | Posted 9/28/2007 | Comments (1)
Here is a suggested strategy for MRR pricing. All the prices are for nonexclusive use of an image in a single project or campaign. Multiple uses of a picture for several different campaigns, or by different customers must be negotiated. Exclusive uses must be negotiated. Price is unrelated to the size used, the length of time used and the user's industry. The only factor affecting price is circulation, with the exception of cover uses that must be negotiated.

Modified Rights Ready Pricing - Part 1

By Jim Pickerell | 808 Words | Posted 9/28/2007 | Comments (1)
My proposed new pricing strategy can best be described as a Modified Rights Ready (MRR) model. It uses some of the basics of RR as designed by Getty Images, but overcomes many of the problems with Getty's model. In an effort to achieve maximum simplicity, Getty lumped different types of uses into a single category and ignored important categories at the low end. I have broadened the number of categories to 16.

Webmasters Criticize PicScout Practices

By Julia Dudnik Stern | 669 Words | Posted 9/27/2007 | Comments (1)
Getty Images, Corbis and a number of other agencies rely on PicScout to monitor online use of their images. In an environment where infringement is rampant, PicScout helps copyright owners identify unauthorized image use and recoup lost revenues. While such objectives are critical to maintaining a successful stock-licensing business, PicScout's monitoring practices are becoming increasingly questioned by Webmasters.

Getty Images to Revise Web License

By Julia Dudnik Stern | 89 Words | Posted 9/26/2007 | Comments

NLPC Urges Congress to Investigate Google

By Julia Dudnik Stern | 194 Words | Posted 9/26/2007 | Comments
The National Legal and Policy Center, a Washington, D.C.-based legal watchdog group, has presented members of Congress with a report detailing Google's role in the film industry's copyright violations. NLPC contends that Google Video and the video-sharing Web site YouTube are hurting copyright by hosting infringing material.

a21 Unveils Plans for MediaMagnet

By Julia Dudnik Stern | 416 Words | Posted 9/26/2007 | Comments
In addition to moving closer to profitability, the recent consolidation and restructuring of a21 operations was intended to free up cash resources needed to launch new products and support existing ones. Today, a21 announced plans for an online royalty-free stock-licensing business MediaMagnet.

New Business Model - Issue 9

By Jim Pickerell | 424 Words | Posted 9/26/2007 | Comments
Is it all about the customer? Customers will always want more for less, but at some point, there has to be enough revenue for the producer to justify continued production.

McKay Exits Getty Images to Teach

By Julia Dudnik Stern | 85 Words | Posted 9/25/2007 | Comments

BBC Motion Gallery, Ricall Pair Footage with Music

By Julia Dudnik Stern | 176 Words | Posted 9/25/2007 | Comments
Online U.K. music-licensing company Ricall and BBC Motion Gallery have reached an agreement to cross-promote each other's product lines. Ricall's inventory contains 4 million tracks, including all of the U.K.'s top 40 and the U.S.' top 100, as well as independent music. BBC's archive, which contains more than 500,000 hours of footage.

ZUMA Press Reps LA Daily News Images

By Julia Dudnik Stern | 185 Words | Posted 9/25/2007 | Comments
ZUMA Press, a California-based photojournalism agency, is now representing the daily photographic production and archive of The Los Angeles Daily News.

New Business Model - Issue 8

By Jim Pickerell | 684 Words | Posted 9/25/2007 | Comments (1)
Buyers want a simple, easy-to-use pricing system that allows them to use any image they can find at a price they can afford. None of the existing pricing systems adequately addresses this issue.

Alamy Challenged to Explain Novel Use

By Julia Dudnik Stern | 103 Words | Posted 9/24/2007 | Comments

InformationWeek Hails Getty's IT Innovation

By Julia Dudnik Stern | 311 Words | Posted 9/24/2007 | Comments
InformationWeek has ranked Getty Images seventh in its list of 500 most innovative corporate users of information technology. Getty Images is the highest-scoring company in the media and entertainment category.

New Business Model - Issue 7

By Jim Pickerell | 426 Words | Posted 9/24/2007 | Comments
Because value received should be the basis for pricing image use, just as it is for pricing uses in these other areas of commerce. When a customer asks why you charge them more than you're charging "X" to use a particular image, the answer is that in your judgment, the customer is receiving more economic benefit.

New Business Model - Issue 6

By Jim Pickerell | 456 Words | Posted 9/21/2007 | Comments (1)
The explosion of growth in content means the average return per image (RPI) will fall. However, it is no less expensive to produce images than it used to be. In the last four years, Getty's gross revenue from still-image licensing has grown about 50%, but not nearly as fast as the number of images added to the collection. As a result, image suppliers must produce more images each year just to stay even.

BigStockPhoto Unveils New Features

By Julia Dudnik Stern | 91 Words | Posted 9/21/2007 | Comments

diverseimages Focuses on Filling Market Gap

By Julia Dudnik Stern | 95 Words | Posted 9/21/2007 | Comments

Jupiterimages, AP May Pursue Celebrities

By Julia Dudnik Stern | 216 Words | Posted 9/21/2007 | Comments
According to Jupitermedia CEO Alan Meckler, there is a strong possibility that Jupiterimages will enter the celebrity imagery space. Though Meckler is still unsure of any specifics, he promises the new offering will be original if it launches. In addition, there has been speculation about the possibility of a similar move by the Associated Press.

Getty CEO Concedes 75% Biz Drop

By Julia Dudnik Stern | 236 Words | Posted 9/20/2007 | Comments
At yesterday's Goldman Sachs 2007 Communacopia Conference, Jonathan Klein told investment analysts that about 75% of Getty Images' business is down. "Our core stock-photography business has stopped growing. In fact, it is declining," he said. Analysts were not surprised, noting that Getty stock hit a 52-week low last Tuesday.

Masterfile Awarded $46,800 in Online Lawsuit

By Julia Dudnik Stern | 389 Words | Posted 9/20/2007 | Comments
Masterfile Corp.'s lawsuit against J.V. Trading concluded with the District Court of New York awarding the stock agency five times its usual licensing fee for online use of rights-managed imagery. The court granted the full extent of damages requested, including statutory damages and attorney's fees, for a total of $46,816.91.

New Business Model - Issue 5

By Jim Pickerell | 792 Words | Posted 9/20/2007 | Comments (2)
Basing price on the size of a digital file is extremely unfair to the customer, as well as the seller. File size has almost no relationship to how an image will eventually be used, or the value the customer will receive from its usage.

New Business Model - Issue 3 and 4

By Jim Pickerell | 544 Words | Posted 9/19/2007 | Comments
If an amateur produces a great photo that meets the needs of a commercial customer, there is no reason why the commercial customer should expect to pay the amateur less than a pro. The price should be based on the value of the image to the customer, regardless of who produced it.

Alamy Contends Growth Amid Falling Prices

By Julia Dudnik Stern | 863 Words | Posted 9/19/2007 | Comments
Alamy CEO James West has announced the agency's plans to launch a number of new products designed to broaden the agency's customer base and expand its pricing strategy. In a more surprising move, the privately held Alamy will also make its financial information public.

Corbis Enters 2008 Presidential Race

By Julia Dudnik Stern | 135 Words | Posted 9/18/2007 | Comments
Corbis has launched a microsite to provide images and footage to ad agencies, campaigns and news outlets during the 2008 U.S. elections. The company pegs related ad spending as exceeding $3 billion, or nearly double that of the last presidential race. The two areas of significant spending increases are anticipated on the Web and in newspapers.

PhotoShelter Wants Submissions for New Collection

By Julia Dudnik Stern | 246 Words | Posted 9/18/2007 | Comments
With the launch of the PhotoShelter Collection, the company that previously specialized in providing online archiving and e-commerce solutions has gone into the business of stock licensing.

BrightQube Promises Image-Search Revolution

By Julia Dudnik Stern | 286 Words | Posted 9/18/2007 | Comments
The soon-to-launch royalty-free portal BrightQube.com is starting to make viral circles around the blogosphere. Though promises of revolutionizing image search no longer impress industry insiders, BrightQube's search interface is a new, techno-savvy and time-efficient twist on the industry-standard engine.

New Business Model - Issue 2

By Jim Pickerell | 419 Words | Posted 9/18/2007 | Comments
There has been an explosion of customers who want to use imagery, but the majority of these new clients have small budgets for photography. Meanwhile, sales to traditional stock photo customers have been sluggish for some time, and there are signs their needs will decline.

Getty Images Adjusts Terms of Web License

By Julia Dudnik Stern | 186 Words | Posted 9/17/2007 | Comments
Getty Images has decided to reduce the duration of rights-ready and rights-managed images available under its new Web-use license to three months from the previously announced one year.

Attributor to Monitor Reuters Content

By Julia Dudnik Stern | 167 Words | Posted 9/17/2007 | Comments
Attributor Corp., a California-based company that bills itself as the world's first Web-wide content monitoring and analysis platform, has signed Reuters as a client.

Midstock: New Black or Black Sheep?

By Julia Dudnik Stern | 472 Words | Posted 9/17/2007 | Comments
The current disparity of prices is the greatest in the history of stock licensing. Some images are available for $1 for perpetual use; others command thousands while imposing time, distribution and medium restrictions. Somewhere between the extremes is the new buzzword midstock, a concept that attempts to bring some order to the chaos of image pricing.

New Business Model - Issue 1

By Jim Pickerell | 444 Words | Posted 9/17/2007 | Comments
As more amateur photographers submit images to microstock, the line between amateur and professional blurs. In some areas, amateurs are giving pros a run for their money.

Global Orgs Protest Getty Web License

By Julia Dudnik Stern | 118 Words | Posted 9/14/2007 | Comments (1)

Developing a New Business Model - Part 1

By Jim Pickerell | 515 Words | Posted 9/14/2007 | Comments (2)
To outline a new model means it is necessary to come to some general agreement on several of the industry's fundamental issues. In a nine-part series, Jim Pickerell will discuss several key ones. Each installment will explore the impact on the future of the stock photo business. Part I: The New Business Model

Ad Spend Declines for 2 Quarters

By Julia Dudnik Stern | 253 Words | Posted 9/14/2007 | Comments
TNS Media Intelligence reports that the second quarter of 2007 is the first time since 2001 that ad spending declined for two consecutive quarters. Though the overall decline is only 0.3% ($190 million) compared to the first half of 2006, some industries are seeing more significant declines. The biggest hit is the B2B mag category.

Noor Focuses on Documentary Photography

By Julia Dudnik Stern | 326 Words | Posted 9/14/2007 | Comments
The Visa pour l'Image festival saw the launch of Noor, a new agency established by nine documentary photographers of global acclaim. The launch received much attention at the Perpignan-based photo festival. In addition to its exhibits and awards, Noor also promised to be a trendsetter.

a21 Restructures, Prepares for Growth

By Julia Dudnik Stern | 276 Words | Posted 9/12/2007 | Comments
a21, the Jacksonville, Fla.-based owner of SuperStock, Purestock and ArtSelect, is consolidating and restructuring to improve profitability and prepare for upcoming growth initiatives.

Chapple to Host First Dreamstime Workshop

By Julia Dudnik Stern | 340 Words | Posted 9/12/2007 | Comments
The Brentwood, Tenn.-based microstock Web site Dreamstime.com has launched a workshop program. The first one-on-one workshop and stock shoot will be hosted by well-known stock photographer Ron Chapple in Maui, Hawaii.

Investors Oppose Getty's $49 Web Use Price

By Jim Pickerell | 444 Words | Posted 9/12/2007 | Comments (1)
Not only are photographers and agents upset about Getty Images recent move to lower the price for Web use of virtually all of its images to $49, but many in the investment community look at it as a bad idea as well.

Image Source: Open Your Eyes

By Julia Dudnik Stern | 179 Words | Posted 9/11/2007 | Comments
"Open Your Eyes" is Image Source's new global marketing campaign that unites a microsite, direct mail, advertising, sales promotion and 200 image distributors. Focusing on alternative ways of seeing Image Source's collection of lifestyle, beauty and business imagery, the campaign offers a 30% discount off the price of two or more image collections.

6 Industry Groups Ask Getty to Rethink $49 Web Fee

By Julia Dudnik Stern | 456 Words | Posted 9/11/2007 | Comments
Few corporate moves have met with as much criticism and outright opposition as Getty Images' recent announcement of price changes for online image licensing. Now, six industry groups - which represent over 12,000 professional photographers in the U.S.A. and the U.K., including many Getty Images' contributors - have written an open letter demanding change.

Card Trick: Big Stock, Low Price

By Jim Pickerell | 326 Words | Posted 9/11/2007 | Comments (3)
When photographers sell exclusive images for greeting card use, they get less and the buyer gets more.

ASMP Revives Strictly Business

By Julia Dudnik Stern | 100 Words | Posted 9/10/2007 | Comments

Corbis Continues Push for Ad Agency Business

By Julia Dudnik Stern | 408 Words | Posted 9/10/2007 | Comments
Corbis has launched Creative Boutique, a new online service for advertising, marketing and media pros. The resource will showcase new imagery and provide an assortment of free content, including search tips, wallpapers and articles.

Exclusive Use: Flawed Model

By Jim Pickerell | 791 Words | Posted 9/7/2007 | Comments (2)
The drive by photographers and distributors to license RM stock images for exclusive use could be the undoing of many photographers.

Magnum Welcomes Three New Photographers

By Julia Dudnik Stern | 75 Words | Posted 9/7/2007 | Comments

Alamy Adds Online Image Upload

By Julia Dudnik Stern | 98 Words | Posted 9/7/2007 | Comments

Jupitermedia Announces Digital Rights Conference

By Julia Dudnik Stern | 71 Words | Posted 9/7/2007 | Comments

Getty Image Partner Rebels

By Jim Pickerell | 229 Words | Posted 9/7/2007 | Comments (2)
As promised, Getty is heavily promoting its new $49 price for Web use of any RM, RR or RF image in its collection. But some suppliers are rebelling.

New York Times and Redux Pictures Expand Deal

By Julia Dudnik Stern | 182 Words | Posted 9/7/2007 | Comments
The New York Times has announced the expansion of its deal with Redux Pictures, which licenses the newspaper's images. Redux has been the official U.S. photo-licensing agent since the summer of 2006 and will now also handle sales in Asia and Europe.

SAA Takes on Stock-Image Infringement

By Julia Dudnik Stern | 297 Words | Posted 9/7/2007 | Comments (1)
The Stock Artists Alliance has released a report addressing the image-licensing industry's key challenge, Infringements of Stock Images and Lost Revenues. The report addresses issues including image piracy, misuse of legally licensed images via repurposing or redistribution and the difficulty of copyright enforcement.

SnapVillage Boosts Technology

By Julia Dudnik Stern | 73 Words | Posted 9/6/2007 | Comments

FeaturePics Introduces Free Blog License

By Julia Dudnik Stern | 49 Words | Posted 9/6/2007 | Comments

Getty Rebrands 2 Sites, Announces Photog Grants

By Julia Dudnik Stern | 310 Words | Posted 9/6/2007 | Comments
Several Getty Image announcements seem timed to one of the biggest photo events of the year: the Visa pour l'Image Festival, taking place this week in Perpignan, France. In addition to formally announcing its lowered Web-use license pricing, Getty has rebranded two of its services and selected the winners of its 2007 editorial-photography grants.

Dreamstime Allies With OpenPhoto.net

By Julia Dudnik Stern | 65 Words | Posted 9/5/2007 | Comments

Corbis Pitches "Buried" Ad Creatives

By Julia Dudnik Stern | 363 Words | Posted 9/5/2007 | Comments
Corbis executives have repeatedly stressed that the company's goal is to ease the lives of overstressed, overworked ad-agency creatives. Now, Corbis' new "I Am Buried" integrated marketing campaign puts that promise into action.

Profile: Yuri Arcus, Microstock Legend

By Jim Pickerell | 655 Words | Posted 9/5/2007 | Comments (3)
Many professional photographers claim no one could make a living selling images for $1.00 to $2.00, but there are always exceptions. At 28, Yuri Arcus is the world's top selling microstock photographer and has a good chance of reaching his aspiration of earning $1 million from stock photography before he is 30.

Digitalrailroad.net Launches Research Network

By Jim Pickerell | 373 Words | Posted 9/5/2007 | Comments (1)
Digital Railroad has launched the beta version of Research NetworkTM that enables picture buyers to submit research requests, free of charge, to more than 1,300 photographers and 65 agencies in 62 countries. Buyers may submit requests online in real time using their own descriptive phrases, or contact the research staff of Digitalrailroad.net MarketplaceTM.

OnAsia Upgrades Image Keyworder

By Julia Dudnik Stern | 88 Words | Posted 9/4/2007 | Comments (1)

Sony Software Integrates Thought Equity Footage

By Julia Dudnik Stern | 275 Words | Posted 9/4/2007 | Comments
Vegas Pro 8, the nonlinear audio and video-editing package by Sony Creative Software, now includes in-application access to Though Equity Motion's footage library. According to Thought Equity CEO Kevin Schaff, this integration of motion content into an editing application is a first. The exclusive application plug-in is designed to streamline the acquisition of stock footage.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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