1998 Survey (Questions)

Posted on 1/6/1998 by Jim Pickerell | Printable Version | Comments (0)

121

SURVEY


January 6, 1998

This issue contains a survey that will look at photographer attitudes toward the

marketing by stock agencies of royalty free products as well as the general stock

photo income trends of individual photographers.

Please respond to the ten questions printed at the bottom of this story.

One part of the "Royalty Free" issue that has been difficult to frame into a

Yes/No question is how agencies can effectively compete with the RF sellers for

that segment of buyers who are purchasing RF discs. This becomes more critical

as RF sellers begin licensing individual usages on-line.

Many agencies believe that a majority of the buyers purchasing RF discs would be

willing to pay a royalty (after all they are paying for the disc) if the price

for the usage were somewhat lower than traditional prices. But, no one has

clearly defined how much lower that needs to be.

The buzzword for this lower pricing has become "Royalty Lite." (The term

Royalty Lite is a registered trademark worldwide of WestLight. Digital Vision

in the UK has also said they are trying to register this as a trademark.

Consequently, I will use the term "Low Royalty" to refer to this concept in the

future.)

PhotoDisc is already charging a low royalty of $69.95 for unlimited use. I

believe most stock agencies are thinking in terms of a somewhat higher price

point, plus some restrictions on print run. The general thinking is that many

buyers would be willing to pay a slightly higher price (some say as much as

$250, which is the average cost of a CD-ROM disc) if they can get unlimited use

for their particular project.

Since most RF buyers are working on projects with small press runs there are

probably some acceptable limitations for "low royalty" that would enable it to

work in conjunction with traditional pricing formats.

One of the nice things about the LR system is that the usage is known and

limited. Therefore, higher restricted use rights might be sold to someone else

in the future.

This raises the next question. Should the "Low Royalty" files and the

"Traditional" files be kept separate, or is it possible to handle the images as

one file and simply license certain uses at lower rates?

There is no indication that there is any solid agreement among agencies as to

how best to approach this issue. There is a consensus that something needs to

be done to try to recapture clients who have gone to RF. In the near future,

expect to see several agencies begin to define strategies for dealing with this

problem.

In addition to responding to the survey questions we would appreciate any comments

or opinions you might have relative to the avove issue.

STOCK SURVEY

(This survey is designed for photographers and should only be answered by those who

produce images. Stock agents, please do not answer.)

    1 - Are you represented by a stock agency?

     No		Yes, One agency		Yes, More than One Agency 

    2 - Do you have any photographs in a print or digital catalog?

     Yes       		No 

    3 - Did you get as many images in catalogs in 1997 as you did in 1996, or in

    previous years?

     more than previous years	less than previous years	about the same 

    4 - How did your production of new stock images in 1997 compare with previous

    years?

     greater than previous years	less than previous years	about the same 

    5 - How did your gross earnings from stock images in 1997 compare with previous

    years?

     greater than previous years	less than previous years	about the same 

    6 - In what range was your total income from stock in 1997?

     [  ]  less than $10,000		[  ]  $100,000 to $150,000	

    [ ] $10,000 to $20,000 [ ] $150,000 to $250,000

    [ ] $20,000 to $40,000 [ ] $250,000 to $400,000

    [ ] $40,000 to $70,000 [ ] over $400,000

    [ ] $70,000 to $100,000

    7 - Have you allowed any of your images to be used on Royalty Free Discs?

     Yes    				No 

    8 - Would you be willing to put some of your images on a Royalty Free disc if

    you were given the opportunity?

     Yes 				No 

    9 - Do you think your stock agency should be involved in producing and marketing

    some type of Royalty Free or Low Royalty product?

     Yes				No 

    10 - Are you satisfied with your current agency relationships?

     Yes				No 

Please return this survey to:

Jim Pickerell, 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, Fax:301-309-0941

Results: The results will be published in the March 1998 issue of Selling Stock


Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff