Adobe Stock has announced a partnership with
Pond5, further expanding the video offerings in Adobe Stock. Sourced from an international community of artists across a mix of modern,
highly sought after content themes, such as lifestyle, recreation, sports, cinematic and aerial footage, the addition of the Pond5 video library will give video producers and designers access to one of the industry’s largest and fastest-growing collections – all natively integrated into Creative Cloud applications. This partnership will allow Adobe customers to view and license Pond5’s video collection, bringing millions of additional royalty-free video assets to Adobe Stock. As part of the Adobe partnership, Pond5’s contributors will also be able to reach an even bigger market of creative buyers.
Ahead of the National Association of Broadcasting (NAB) conference, Adobe today announced a major update for video in
Adobe Creative Cloud to help filmmakers and video producers collaborate and streamline video workflows. The Creative Cloud release delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by
Adobe Sensei. Announced at Adobe Summit 2017,
Adobe Experience Cloud also allows brands to deliver connected video experiences across any screen at massive scale, while analyzing performance and monetizing ads.
Technology advancements and exploding consumer demand for impactful and personalized content require video producers to create, deliver and monetize their video assets faster than ever before. From the largest studio to next generation YouTubers, a scalable, end-to-end solution is required to create, collaborate and streamline video workflows with robust analytics and advertising tools to optimize content and drive more value.
“I’ve been using all of the Adobe creative programs as part of my visualization process since the early days in movies including ‘The Aviator,’ ‘Avatar’ and ‘Hugo,’” said Rob Legato, a three-time Academy Award winner and VFX supervisor of “The Jungle Book.” “Over the years, technology has improved steadily, largely due to Adobe’s groundbreaking innovations such as Dynamic Link between Adobe Premiere Pro and After Effects, Cinema 4D integration with After Effects, and native workflows. I rely on Creative Cloud to help me pre-visualize and freely experiment on all my films, creating an opportunity to take our creative process to the next level.”
“Our heritage is taking complex challenges and simplifying them so you can concentrate on storytelling and professional, quality work,” said Steven Warner, vice president of digital media at Adobe. “The newest Creative Cloud video release integrates the advanced science of Adobe Sensei to make common tasks faster and easier. All video producers – whether they’re part of the major media companies or up and coming YouTubers – can now bring their creative vision to life without having to be motion graphics or audio experts.”
For more details on Creative Cloud capabilities and what will be happening at the NAB conference see this
link.