Adobe Showcases New Features At MAX 2015 Conference

Posted on 10/5/2015 by Jim Pickerell | Printable Version | Comments (0)

At Adobe MAX 2015 in Los Angeles today Adobe outlined its vision for a "connected creative canvas" where people create and share their work from anywhere. More than 7,000 graphic designers and photographers attended.

Throughout MAX Adobe showcased CreativeSync, a key Creative Cloud technology that powers connections between desktop and mobile apps and the assets creatives use every day. The company has also demonstrated two new mobile apps -- Photoshop Fix and Capture CC-- that it has shipped recently. These apps enable quick retouching and asset capture on the go.

In addition, Adobe unveiled and demonstrated new touch capabilities on the latest mobile hardware, including Apple iPad Pro and Microsoft Surface Pro, as well as advancements across Creative Cloud desktop applications including Photoshop CC, Illustrator CC and Premiere Pro CC.

Adobe Stock

As a special gift every one in the 7,000 attendees at MAX will be given a FREE one-year subscription to Adobe Stock. This should certainly motivate many designers to begin exploring Adobe Stock and how it might aid them in the next year.

The company also announced that video content will be coming soon to Adobe Stock. The company will also be offering Enterprise customers additional support for license management, reporting tools, and unlimited usage of stock content in large print runs.

For image creators who are not fully aware of the challenges their customers face and how they acquire and use the images they purchase, the opening keynote presentation provides many insights. Adobe has made the work of the designer a lot easier, but that may not necessarily translate into the use of more photos. In fact, Adobe Fuse may make it a lot easier for designers to create their own realistic looking illustrations and no longer need as many photos.

Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfill every creative need. With this latest release, we’re giving our creative customers the freedom they need to work and be inspired from anywhere, said Bryan Lamkin, senior vice president and general manager, Digital Media at Adobe. Being connected to your assets, team and projects, at all times, critical to today’s designers. With this Creative Cloud update, Adobe’s signature CreativeSync technology drives powerful connections between desktop and mobile apps as well as essential creative assets.

Additional Highlights of Adobe MAX2015

Adobe Stock Adds Video Support, New Purchase Options
Launched in June 2015, Adobe Stock will soon support the download and purchase of video content, adding to its high-impact collection of photos, images and graphics. Adobe Stock also adds the ability to search for and browse assets directly ;from Creative Cloud Libraries, including new support for accessing stock within Muse CC, Dreamweaver CC and Flash Professional CC. Adobe Stock is already integrated into flagship products, including Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. In addition Adobe Stock is delivering new capabilities for businesses, offering pooled licenses at no extra cost to Creative Cloud for team customers.

Mobile Apps Enable Design on the Go
Available today, Photoshop Fix offers a retouching and restoration-focused image editing experience on a mobile device, powered by Adobe’s world-renowned image-science technology. The simple, intuitive touch interface makes legendary Photoshop desktop features, like the Healing Brush and Liquify, available for real retouching work on iPad and iPhone, with Android support coming soon.

Creatives can now capture anything that inspires them with Adobe Capture CC. This app combines the capabilities of Adobe Brush, Adobe Shape, Adobe Color and Adobe Hue into a single, powerful, simple-to-use app and the captured design asset can be used as a brush, shape or color theme for professional work. In addition, Adobe shipped updates to other essential connected Creative Cloud mobile apps, including Photoshop Mix, Photoshop Sketch, Illustrator Draw, Comp CC and Premiere Clip.

CreativeSync Powers New Connected Creative Canvas
Thanks to CreativeSync, all the assets created with Adobe mobile apps can be saved to Creative Cloud Libraries. Libraries can be accessed across desktop and mobile apps and shared with anyone who has a Creative Cloud membership, so it's easy to collaborate, keep designs consistent and even create style guides to use across projects.

Touch and More Coming to CC Desktop Tools
Adobe today unveils powerful new features across flagship CC desktop apps that are core to Creative Cloud’s connected system of tools and services. These include innovations for design, web, user experience (UX) design, video and photography customers across nearly every Creative Cloud application. Full details of these desktop app updates are available here [link] and highlights include
  • For Design, Adobe introduces new and updated Touch workspaces to InDesign CC and Illustrator CC, powering mobile creativity for layout artists and graphic designers. New Illustrator CC features include the Shaper tool, Live Shapes and enhanced Smart Guides. InDesign CC delivers new online publishing capabilities and Adobe Fuse CC (Preview) 3D character software added to existing Creative Cloud membership plans. These 3D models can be synced across Creative Cloud Libraries for use in Photoshop CC. Fuse CC recently joined the Adobe product family through the company’s acquisition of 3D innovator, Mixamo.

  • For Web and UX Design, free-form responsive design comes to Muse CC, to easily create websites that dynamically scale to any size screen, browser or device, without having to code or use restrictive templates. For developers, Dreamweaver CC also adds responsive design capabilities powered by the popular Bootstrap framework. In Photoshop CC new Artboard capabilities precisely place elements and layers for easier visualization and the first version of Design Space, a streamlined design-centric experience, is made available to all customers. UX designers can also look forward to Project Comet, he only end-to-end UX design solution that includes a new CC desktop app with a companion mobile app. Currently under development Project Comet was demoed publicly today for the first time during the MAX opening keynote.

  • For Video, Adobe ushers in a new era of UltraHD via omprehensive native format support for editing beautiful 4K-to-8k footage; and advances color, with support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and adjustments in After Effects CC. Remix, a powerful new audio feature is added to Audition CC. New Touch capabilities are introduced, with Premiere Pro CC, After Effects CC and Character Animator optimized for Surface Pro, Windows tablets or Apple track pad devices.
Adobe Portfolio Debuts
Adobe Portfolio is also announced at MAX, a new way to create beautiful, simple, creative portfolio websites. Available soon, Portfolio comes free with any Adobe Creative Cloud plan, delivering elegant layouts ideal for any creative field, from photography to fashion. Creatives can customize their Portfolio sites, which support responsive web design to ensure content looks stunning across all screen sizes. Portfolio sites can include a personalized URL, password-protection and high-impact Typekit fonts. Portfolio is built on Behance, the world’s largest and most vibrant creative community, with over 5.6 million members. Users can sync Adobe Portfolio to their Behance Projects pages, ensuring even more opportunities to get their work discovered.

Adobe Updates Creative Cloud Photography
Adobe today unveiled feature updates to its popular Creative Cloud Photography plan that delivers the world’s best imaging software across mobile and desktop, for $9.99 per month. New and updated touch interfaces and enhanced features in Photoshop CC and Lightroom CC pioneer a fresh way for photographers to interact with their images. As well as introducing Photoshop Fix, Adobe also updated Lightroom mobile with new capture capabilities and Dehaze functionality; added more layer support for Photoshop Mix; and introduced powerful new editing capabilities for Lightroom for web. Adobe Portfolio will also be added to Creative Cloud Photography plan.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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