Advertising Trends In 2014

Posted on 11/6/2014 by Jim Pickerell | Printable Version | Comments (0)

According to eMarketer’s 2014 Global Media Intelligence Report the revenue generated from global ad spend in 2014 is expected to be $545.24 billion. While total ad spending is expected to increase 5.7% compared to 2013, the percentage of this total spent for newspaper and magazine advertising continues to decline compared to the previous year while the percentage spent on digital will rise dramatically.

The following are the revenue breakdowns by area of the world.

Total Ad

  Spending Total
U.S $180.02 33.0%
Canada $13.84 2.5%
Western Europe $114.59 21.0%
Central & Eastern Europe $24.50 4.5%
Latin America $39.67 7.3%
Asia-Pacific $152.00 27.9%
Middle East & Africa $20.62 3.8%
  $545.24 100.0%

For more details check out the latest eMarketer Executive Ad Summary.

Digital Spending

Spending on Internet and mobile ads in North America will rise more than 17% to $54.34 billion, or 28% of total North American ad spending. Heavy shifts to mobile in North America, Western Europe and parts of Asia-Pacific means that more than half of all digital ad spending will go toward mobile internet formats.

In 2014 US advertisers will spend, on average, nearly $565 on paid media to reach each consumer in the country. Of that North American advertisers (including Canada) will devote an estimated $194.95 per Internet user to delivering their message to potential customers.

Surprisingly, given that the US and Canada are already among the most advanced digital markets anywhere, the growth rates for North America ad spending on digital platforms will surpass the global average between 2014 and 2018. As a result, within the US specifically, more than 30 cents of every ad dollar will be spent on digital media in 2015; in Canada, the same milestone will be passed in 2018.

The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they're trying to achieve. Smartphones are better at delivering results, audience and targeting, while tablets are tops for engagement and user experience.

Interesting Fact

According to WAN-IFRA, a global organization of the world’s newspaper and news publishers 2.5 billion people, more than half of the world’s adult population, read a daily newspaper. More than 800 million get their news information in digital form which says a lot about the growth of digital as a way of getting information.

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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