Advertising Trends In 2014
Posted on 11/6/2014 by Jim Pickerell | Printable Version |
According to eMarketer’s 2014 Global Media Intelligence Report
the revenue generated from global ad spend in 2014 is expected to be $545.24 billion. While total ad spending is expected to increase 5.7% compared to 2013, the percentage of this total spent for newspaper and magazine advertising continues to decline compared to the previous year while the percentage spent on digital will rise dramatically.
Copyright © 2014 Jim Pickerell
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