Alamy Discontinues Supplying Sales Statistics

Posted on 5/18/2010 by Jim Pickerell | Printable Version | Comments (0)

In the summer of 2005, Alamy began supplying quarterly operational statistics that demonstrated the company’s steady growth. This information has been useful to image suppliers; it not only shed light on what was happening at Alamy, but also functioned as a measure of the industry overall.

This information became particularly important after Getty Images went private and no longer reported its quarterly activity. Since then, Alamy’s figures represented the only reliable publicly available data in the industry.

In the second quarter of 2008, Alamy hit a peak of $8,530,000 in sales in one quarter. Revenue has been steadily declining since. For 2009, Alamy was down 27% compared to 2008.  Gross revenue for the fourth quarter of 2009 was $5,602,000. Anecdotal information indicates that revenue may be holding at about that level—in the range of $20 million per year.

In April 2010, Alamy made the decision to stop publishing financial information. The company said: “In the absence of any similar data from our competitors, we no longer see the value of these numbers as a comparative benchmark of what is happening in the industry. For this reason, we have decided to put more emphasis on our customer-facing communications instead.”

Copyright © Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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