Alamy Q1 2007 Figures

Posted on 4/20/2007 by Jim Pickerell | Printable Version | Comments (0)

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ALAMY Q1 2007 FIGURES


April 20, 2007

Alamy has released first quarter 2007 figures on contributors, percentage revenue and average pricing that shows no major change from the previous quarter. In the quarter they added 920,952 images to their collection that now totals over 8 million images.

Alamy still does not release revenue, except to provide average price-per-image licensed figures. 34% of revenue came from RF sales at an average price-per-image of $155 and 66% from RM at an average price of $222. About 90% of their sales were for editorial use with an average price of $130.

Commercial uses make up about 10% of their sales with an average price of $378 during the quarter. Alamy has been making a concerted effort to increase the proportion of its commercial sales, but to little effect. In the first quarter of 2006 commercial sales represented 11% of Alamy's total.

While the average price for an RM editorial use has been relatively stable over the last two years, ranging from a high of $137 to a low of $122, the average price for an RM commercial use has trended downward with Q1 of each year being the highest quarter for the year. The average for Q1 2007 was $378 down from $389 in Q1 2006, and $423 in Q1 2005.

For image suppliers the most useful measurement is average-annual-return-per-image in the file, a figure that cannot be calculated from the data Alamy provides. In talking to photographers, some who edit tightly and produce high demand subject matter indicate that they earn an RPI of about $10. Many earn a figure somewhat less than this. I would be surprised if Alamy's overall gross sales are greater than $5.00 per image in the file. Many image suppliers, particularly ones who have had images in the database for a couple years or more have complained that their RPI has been dropping since Alamy Rank was introduced last fall.

Alamy Rank is a new system for ordering images that are returned as a result of a customer search. The theory behind Alamy Rank is that it will bring the most relevant images in any search to the top and thus make it easier for customers to find the images they need. However, with different images being pushed to the top images that were once near the top are automatically being pushed down to the point where they will never seen by customers.

Growing Collection

Alamy has been very successful in growing the size of its collection. In the quarter 3,107 photographers and 183 agencies added images to the collection and Alamy is on track to add about 4 million new images in 2007.

Among the things that can be gleaned from the Alamy statistics are that the average photographer uploaded 173 images in the quarter up from 158 in the previous quarter and about the same as in Q3 2006 (175). In Q1 2006 the average photographer uploaded 190 images. The average agency uploaded 2,094 images down significantly from 2,773 in Q4 2006 and 2,657 in Q3 2006. In Q1 2006 the average agency uploaded 1,564 images. There could be many factors that affect these averages, including new agencies that might have decided to participate. But the figures might indicate that agencies hit a peak in late 2006 and when revenue projections didn't match expectations the agencies began to pull back on their participation.

The percent of revenue generated by images from photographers has been steadily going up and for the first time since Alamy started reporting figures and now exceed 50%. Meanwhile, the percentage of revenue generated by agency images has gone from 57% in Q1 2006 to 49% in Q1 2007.

The following is a detailed chart of the information reported by Alamy.
















































































































































































































































































































































































































































































2005

2005

2005

2005

2006

2006

2006

2006

2007

Contributor Information

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

New RF images from photogs.

53,408

74,008

89,199

83,614

95,940

97,552

95,009

93,510

113,728

New RF images from agencies

60,850

140,360

63,451

125,405

152,752

109,935

243,386

246,244

154,259

New RM images from photogs.

203,641

258,847

268,147

291,356

450,653

312,170

371,741

349,704

423,987

New RM images from agencies

125,688

143,297

120,030

144,433

125,707

192,282

234,914

261,309

228,978

% Revenue photographers

38%

39%

41%

40%

43%

44%

45%

49%

51%

% Revenue agencies

62%

61%

59%

60%

57%

56%

55%

51%

49%

2005

2005

2005

2005

2006

2006

2006

2006

2007

Contributor Information

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Photogs. submitting images

2,030

2,209

2,349

2,452

2,870

2,667

2,667

2,800

3,107

Photogs. submitting RM images

1,850

2,001

2,111

2,179

2,569

2,349

2,376

2,470

2,762

Photogs. submitting RF images

907

1,041

1,135

1,214

1,435

1,351

1,264

1,342

1,491

Agencies submitting images

165

175

179

161

178

165

180

183

183

Agencies submitting RM images

142

141

142

128

130

126

136

131

133

Agencies submitting RF images

58

70

72

67

79

74

76

87

86

RM images submitted in quarter

329,329

402,144

388,177

435,789

576,360

504,452

606,655

611,013

652,965

RF images submitted in quarter

114,258

214,368

152,650

209,019

248,692

207,487

338,395

339,754

267,987

All images submitted in quarter

443,587

616,512

540,827

644,808

825,052

711,939

945,050

950,767

920,952

2005

2005

2005

2005

2006

2006

2006

2006

2007

Percentage Revenue Info

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Images per transaction - credit card

1.7

1.7

1.8

1.8

1.8

1.7

1.7

1.8

1.7

Images per transaction - account

2.9

2.9

3.0

3.3

3.4

3.6

3.6

3.4

3.6

% Revenue RF

43.0%

43.1%

42.3%

41.0%

40.0%

38.0%

36.0%

35.0%

34.0%

% Revenue RM

57,0%

56.9%

57.7%

59.0%

60.0%

62.0%

64.0%

65.0%

66.0%

% Images sold RF

41.0%

39.0%

39.9%

36.4%

33.0%

29.0%

29.0%

29.0%

27.0%

% Images sold RM

59.0%

61.0%

60.1%

63.6%

67.0%

71.0%

71.0%

71.0%

73.0%

% Images sold - credit card

23.0%

21.9%

23.0%

21.0%

18.0%

16.0%

15.0%

16.0%

13.0%

% Images sold - account

77.0%

79.0%

77.0%

79.0%

82.0%

84.0%

85.0%

84.0%

87.0%

% Revenue - credit card

25.0%

25.4%

28.1%

25.1%

23.0%

21.0%

22.0%

21.0%

18.0%

% Revenue - account customer

75.0%

75.0%

71.9%

74.9%

77.0%

79.0%

79.0%

79.0%

82.0%

% Revenue editorial licenses

67.0%

66.0%

62.7%

65.0%

69.0%

71.0%

72.0%

72.0%

73.0%

% Revenue commercial licenses

33.0%

34.0%

37.3%

35.0%

31.0%

29.0%

28.0%

28.0%

27.0%

2005

2005

2005

2005

2006

2006

2006

2006

2007

Average Price in USD

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Avg RF price - credit card

$191

$199

$206

$210

$211

$235

$229

$234

$246

Avg RM price - credit card

$239

$276

$304

$236

$225

$230

$254

$224

$240

Avg RF price - account

$193

$206

$114

$203

$203

$221

$205

$206

$211

Avg RM price - account

$170

$156

$146

$162

$151

$145

$151

$156

$149

Avg RM price - editorial use

$132

$137

$131

$131

$126

$122

$133

$132

$130

Avg RM price - commercial use

$423

$423

$425

$359

$389

$364

$357

$332

$378

Avg price all RM images

$177

$165

$182

$170

$158

$151

$159

$161

$155

Avg price all RF images

$192

$203

$201

$206

$206

$226

$213

$215

$222




Copyright © 2007 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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