Alamy Reports Growth In Supply

Posted on 7/31/2006 by Jim Pickerell | Printable Version | Comments (0)

9

ALAMY REPORTS GROWTH IN SUPPLY


July 31, 2006

Alamy added 711,939 new images to its site in Q2 2006, a drop in supply from the previous quarter, and ended the quarter with almost 6 million images in its database. Agencies uploaded fewer RF images than in the previous quarter and photographers significantly fewer RM images.

The average price per RF image licensed went up during the quarter from $206 to $226 but the percent of RF images licensed declined slightly. The decline in percent doesn't necessarily mean the company sold fewer RF images. If they actually sold more images in total (and they don't supply data that would enable us to calculate the number sold) it would be possible for them to have licensed rights to the same number of RF images as the previous quarter and for that number to still be a lower percentage of the total licensed.

For the fourth straight quarter the average price for an RM license continued to decline and it is now at $151.

The average price for an editorial use was $122 and the average price for a commercial use was $364. Both are down slightly from the previous quarter and editorial prices have been on a steady decline for the past year.

RF makes up 31 percent of the images on the site and these images generated 38% of the revenue in the quarter. Sixty-nine percent of the images are RM and they generated 62% of the revenue.

The percent of revenue from editorial licenses continued to rise and was at 71% while commercial revenue has dropped to 29%. The three major sellers in the industry all make the majority of their revenue from commercial sales and a relatively minor portion from the editorial market. In Alamy's case the reverse is true. The company makes a higher percentage of its sales from the editorial market which tends to use more RM that RF and pay lower prices than traditional RF. These figures are another indication that Alamy is not penetrating the commercial market to any great degree.

Alamy doesn't report figures that would enable me to calculate total images licensed or gross revenue so it is impossible to determine whether revenue or the number of units licensed is rising as rapidly as the number of images available. However, anecdotal information from various photographers and agencies indicates that while total sales are probably rising significantly the return-per-image that the suppliers see is actually falling.

The following is a detailed chart of the information reported by Alamy.






































































































































































































































































































































2005

2005

2005

2005

2006

2006

Contributor Information

Q1

Q2

Q3

Q4

Q1

Q2

New RF images from photogs.

53,408

74,008

89,199

83,614

95,940

97,552

New RF images from agencies

60,850

140,360

63,451

125,405

152,752

109,935

New RM images from photogs.

203,641

258,847

268,147

291,356

450,653

312,170

New RM images from agencies

125,688

143,297

120,030

144,433

125,707

192,282

% Revenue photographers

38%

39%

41%

40%

43%

44%

% Revenue agencies

62%

61%

59%

60%

57%

56%

2005

2005

2005

2005

2006

2006

Contributor Information

Q1

Q2

Q3

Q4

Q1

Q2

Photogs. submitting images

2,030

2,209

2,349

2,452

2,870

2,667

Photogs. submitting RM images

1,850

2,001

2,111

2,179

2,569

2,349

Photogs. submitting RF images

907

1,041

1,135

1,214

1,435

1,351

Agencies submitting images

165

175

179

161

178

165

Agencies submitting RM images

142

141

142

128

130

126

Agencies submitting RF images

58

70

72

67

79

74

RM images submitted in quarter

329,329

402,144

388,177

435,789

576,360

504,452

RF images submitted in quarter

114,258

214,368

152,650

209,019

248,692

207,487

All images submitted in quarter

443,587

616,512

540,827

644,808

825,052

711,939

2005

2005

2005

2005

2006

2006

Percentage Revenue Info

Q1

Q2

Q3

Q4

Q1

Q2

Images per transaction - credit card

1.7

1.7

1.8

1.8

1.8

1.7

Images per transaction - account

2.9

2.9

3.0

3.3

3.4

3.6

% Revenue RF

43.0%

43.1%

42.3%

41.0%

40.0%

38.0%

% Revenue RM

57,0%

56.9%

57.7%

59.0%

60.0%

62.0%

% Images sold RF

41.0%

39.0%

39.9%

36.4%

33.0%

29.0%

% Images sold RM

59.0%

61.0%

60.1%

63.6%

67.0%

71.0%

% Images sold - credit card

23.0%

21.9%

23.0%

21.0%

18.0%

16.0%

% Images sold - account

77.0%

79.0%

77.0%

79.0%

82.0%

84.0%

% Revenue - credit card

25.0%

25.4%

28.1%

25.1%

23.0%

21.0%

% Revenue - account customer

75.0%

75.0%

71.9%

74.9%

77.0%

79.0%

% Revenue editorial licenses

67.0%

66.0%

62.7%

65.0%

69.0%

71.0%

% Revenue commercial licenses

33.0%

34.0%

37.3%

35.0%

31.0%

29.0%

2005

2005

2005

2005

2006

2006

Average Price in USD

Q1

Q2

Q3

Q4

Q1

Q2

Avg RF price - credit card

$191

$199

$206

$210

$211

$235

Avg RM price - credit card

$239

$276

$304

$236

$225

$230

Avg RF price - account

$193

$206

$114

$203

$203

$221

Avg RM price - account

$170

$156

$146

$162

$151

$145

Avg RM price - editorial use

$132

$137

$131

$131

$126

$122

Avg RM price - commercial use

$423

$423

$425

$359

$389

$364

Avg price all RM images

$177

$165

$182

$170

$158

$151

Avg price all RF images

$192

$203

$201

$206

$206

$226




Copyright © 2006 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff