Alert: Avoid Under-pricing Textbook Print Run Extensions

Posted on 9/2/2010 by Jim Pickerell | Printable Version | Comments (3)

Photographers should be alert for textbook publisher requests for new image licenses to extend print runs on books that have already been printed without obtaining such licenses. In many cases, image owners may be entitled to high retroactive usage fees for copies already printed and distributed, as well as a fee for the new books the publisher intends to produce.

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Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Bob Daemmrich Posted Sep 2, 2010
    Right on the money, Jim. We have experienced this exact situation several times already and am glad to see that our approach has been similar to what you're reporting on.

  • Mark Turner Posted Sep 2, 2010
    You posted on this a year or so ago and I followed your recommendation in general terms. My textbook publisher client paid my invoices for the arrears on extra copies printed and the future license for a total of 2 million copies without question. My numbers were similar, but a little lower, than your example.

  • Jon Feingersh Posted Sep 3, 2010
    The most important issue is to make sure your images are copyrighted. You need this to be done in order to have any teeth in your claim. Photographers should start the copyright process NOW. My studio has been working non-stop for 3 months to organize and retroactively copyright a massive amount of work. At the same time, we're copyrighting all new work. Never again will I be so cavalier about making sure my work is registered. In these days of declining revenues, looking into these retroactive license recoveries is a must.
    Jon Feingersh

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