All Images Available to All Customers

Posted on 3/29/2010 by Jim Pickerell | Printable Version | Comments (1)

There seems to be a misunderstanding as to why a two-tier pricing system is in the best interest of all photographers regardless of whether they currently license their work as rights-managed, traditional royalty-free or microstock. The two-tier pricing system is not just another pricing model. Its whole purpose is for all images to be made available to all customers at appropriate prices, depending on how the customer intends to use the image.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Lester Lefkowitz Posted Mar 29, 2010
    Good idea, Jim, but in today's Wild-West climate I doubt it will work. I think a HUGE number of clients would lie about their use - a lot do already - and game the system since they can easily see the full range of prices. (My gut feeling is the low-price clients will cheat even more than the larger-budget clients.) The penalty for cheating, unfortunately, has always been "just charge the user what they should have paid in the first place." Where's the incentive not to cheat. Almost no one gets caught; why not take a chance; the penalty is less than a slap on the wrist.
    And who, sir, would police this? The agencies have laid off most of their staff except for the janitor, CEO, and head of uploads.
    Sure PictScout can crawl the web, but whose staff is going to check on all uses, and then go after hundreds, thousands of $45 misuses? If the music industry is any example, their rough-tough lawyers didn't scare too many kiddies.
    Lester Lefkowitz

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